Infusionsoft Secret Sauce: Part Seven – Automated Relationship Marketing Excellence

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The final ingredient for your Infusionsoft Secret Sauce, is the blending of scarcity, intelligence, deliverables that meet the objectives of your customer and unique benefits.  After this final article, you will have built your automated relationship marketing machine, in such a way that your offer appeals to the marketplace, which you have determined has a problem that you can solve in such a manner that it meets your customers goals and objectives.

What ingredients are needed to make the Infusionsoft Secret Sauce?

In the prior six parts we asked you to define, develop and create the following:

What is the Infusionsoft Secret Sauce? First, let us make sure we have an understanding. 

infusionsoft secret sauce

At Viral Solutions, we believe all small business owners deserve a shot at making it big. While we made our name as an Infusionsoft provider, we also provide a wide variety of high-quality digital marketing services, from web and graphic development to social media and copy-writing. We have helped clients in a number of industries to dramatically improve their digital marketing results over the years. Since our founding, we have been featured in the New York Times and the Huffington Post and have become a certified partner of both Infusionsoft and Digital Marketer. Want to get the most out of our services? Schedule a strategic planning session with our team today to lay the groundwork for digital marketing success.

Strategic planning is an organization’s process of defining its direction and making decisions on allocating its various resources to pursue this strategy to achieve the company’s stated mission and vision. It is absolutely imperative that you understand and can articulate your plan, vision and position statement effectively and with fire in your gut.

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The secret sauce to successful use of Infusionsoft, or any other SaaS automated marketing platform, does not contain tactical marketing knowledge as its key ingredient. The most successful users of Infusionsoft are smart digital marketers that have a defined strategy. They do not start with a bunch of widgets, gadgets, plugins, API or other integration tools in order to succeed at digital marketing. They start with strategy, not with tactics!

Here is how you avoid paying tens of thousands of dollars going to seminars, live events, paid webinars and corporate universities in order to be successful with digital marketing while using Infusionsoft as one of your tools. We aren’t your standard tech geeks; rather than forcing technology to be a solution to every problem, we apply our outstanding knowledge and sales processes to the technology that’s available to us. This makes for much more effective, streamlined marketing campaigns.

How do you use this information in Infusionsoft to advance the effectiveness of your business?

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What does this have to do with Infusionsoft?

Those who have perfected their home brewed Infusionsoft secret sauce never under estimate the psychology of a perfect prospective buyer. Effective and efficient use of Infusionsoft, as with many other similar platforms, requires an understanding of how your customer migrates through your funnel. In Infusionsoft you will be building campaigns that process your prospect through a funnel from a site visit, to a lead magnet opt in, to trip wire, to core offer and upward to your profit maximizer.

Infusionsoft delivers your message. That message needs to be delivered to the right target, at the right time, with the right tone and have the reader feel like you are the best solution to help them achieve their objectives.

Infusionsoft helps you deliver a new product, a new service or a message about your startup. How can you effectively and efficiently educate and nurture your Infusionsoft list without all of the above target market knowledge? How can Infusionsoft do that without having all its components tuned to drive your machine? It cannot!

In order to achieve the status of digital marketing excellence, by using Infusionsoft or any other marketing automation software as one of your tools, you need to assess your views, your actions, your ability to execute on a strategic plan. Digital marketing excellence with Infusionsoft requires a digital strategy that is measurable, actionable, customized to your business plan and has a high impact on your overall success – online and off.

Infusionsoft, as well as any other all-in-one marketing automation software, is only a tool for your business. The information you put in it, how you maintain it, what you deliver with it and how you measure what it does for you is not just the tool itself. To use Infusionsoft like a pro requires a well defined marketing strategy, well trained users in operational management and process designers that get your business model.

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Rather than forcing technology to be a solution to every problem, Infusionsoft experts apply their outstanding knowledge and sales processes to the technology that’s available to them. This makes for much more effective, streamlined marketing campaigns. This enables you to nurture and educate a qualified prospect. This enables you to reload with high quality traffic that will convert at a satisfactory and profitable pace.

Together this process, your integrated systems, will make a difference in the lives of those who need YOU!

We know you have bigger issues, but we also know that the best weapon in your sales & marketing arsenal, can help you be more sustainable.

The commitment of time and resources that is necessary at the outset can leave many business owners frustrated or exhausted. We’ve experienced this ourselves in our own business operations, so we know just how unpleasant it is and how it can come close to crushing the motivation you had that led you to start the business in the first place.

This is why being methodical, systematic and strategic is the secret to using Infusionsoft to help run your business better than you can on your own.

We help overwhelmed small business owners duplicate themselves – so business can be fun again. We believe that Infusionsoft is one of the best tools to help you do that. However, and I cannot say this enough, it is only a tool! You have to tell it what to do, what to ask, whom to ask, how to deliver and when to inform you to take action. It is not plug and play!

Reference Links for Infusionsoft Secret Sauce Articles:

 

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Thomas von Ahn

Chief Elephant Slayer for Viral Solutions LLC

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“Achievement seems to be connected with action. Successful 

men and women keep moving. They make mistakes but they 

don’t quit.” — Conrad Hilton

Let's Chat! Set up an appointment with me HERE.

T: 888.816.1222 (ext.101) M: 920.626.6522  F: 888.816.1222

 


At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul.

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Filed Under: Software & Technology

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.