Infusionsoft Secret Sauce: Part Six – Digital Marketing Excellence


In order to achieve the status of digital marketing excellence, by using Infusionsoft or any other marketing automation software as one of your tools, you need to assess your views, your actions, your ability to execute on a strategic plan. Digital marketing excellence with Infusionsoft requires a digital strategy that is measurable, actionable, customized to your business plan and has a high impact on your overall success – online and off.

Now that you have a well defined avatar (buyer persona and perfect prospective customer), have researched and surveyed your audience's pains and problems, understand the differences between the online and offline buyer, have defined your advantage through a SWOT analysis and crafted your position statement it is time to audit your business so that you can take it to the next level. The results of this audit will help you appreciate what you do well and what you need to take action on.

Viral Solutions is an Expert Member of Smart Insights.  They have a chart that we use in our strategic planning sessions with clients and prospects. This tool helps us assess your digital capability and outlook. Your answers help pin point your areas of digital marketing strength and areas that need further consideration.

Assessing Seven Areas of Your Digital Marketing Capabilities

digital marketing excellence

When the team at Viral Solutions brings their minds to your business, you are getting all of our collective experiences. We will never sugar coat the reasons behind our input. We will not withhold our best solutions. We will not limit our implementation strategies. Instead, we tell you exactly how we see it and how you can proceed with your digital marketing to experience the best results. These results will be the sum of your strategy, your defined target audience, your commitment to serve your customer and our process of delivery. That means we are an integral part of your team!


At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul.

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Filed Under: Tools & Technology

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.