Archives for August 2016
2016 Summer Games: Who’s Watching?
Another four years have past and the Summer Olympic Games are back. This time, they are in Brazil, Rio to be exact. A beautiful city full of culture, and a people who seem to love to celebrate! The heat of competition is in the air, history will be made and records are sure to be broken. But how many Americans are planning on watching this great event? In this article, we'll go over the stats.
There will be a number of people zoning out in front of the tube to watch some exciting Olympic Sports action this month. This year they are bringing back a truly amazing, fast pace, non-stop adrenaline filled sport to the competition; Rugby. Which in my biased opinion should increase the number of viewers. But back to the main point of the article. Recent polls show that about 17% of American adults(998 participants) will absolutely be watching the games and 32% are most likely to tune in.
Out of the 998 people surveyed, 485 of them are men, and 513 are women. Only 18% of the men are defiantly watching the games and 35% probably will. The women's stats are almost the same; 16% committed and 31% maybe viewers.
When it comes to age brackets the highest percentage of definite couch spectators are the 30 – 44-year-olds at 19%. As age increases the “for sure” watchers declines slightly but the numbers of “most likely's” go up. In the 45 – 64 age group 18% are committed to watch and 26% are probably going to. The 65 and older range will only have 15% definite viewers but 35% will most likely watch.
While looking at race demographics out of the total adults surveyed 699 are white, 124 are black, 116 are hispanic and 59 are of other race. 15% of whites will definitely be watching the games with 34% probably. 23% of blacks will be tuning in with 21% most likely to be. The hispanics show 27% of committed viewers while 32% of them said they would probably watch.
Looking at income ranges we find that the richest US adults are the most committed viewers with 24% of the 100K or more/year being definite viewers and 31% probably. But of course, they are the lowest percentage of Americans, of the total surveyed (124 out of 998). Falling in the middle are the 50 – 100 K/year group with 19%Â committed viewers and 29% of them most likely to watch. The largest group of the total surveyed (477 out of 998) make 50 K or less per year. Only 16% of this group plans to definitely watch the games and 34% probably will.
Copyright 2016 Viral Solutions LLC
Prior to joining Viral Solutions, Christine held executive leadership roles at some of the largest small business consulting firms in the USA. Her experience includes leading direct reports of over 130 remote sales agents who generated $38mm in annual revenue. She obtained her Marketing degree from British Columbia Institute of Technology. Bring her C-Suite experience to your small business. Although our company is virtual, and we can work with you wherever you are located, she is located in Denver, Colorado and owns a second home in Vancouver, BC Canada.
Viral Solutions LLC is a Digital Marketer Certified Partner and an Infusionsoft Certified Consultant.
We help overwhelmed small business owners duplicate themselves – so business can be fun again.
Up Your Blog Game: 3 Tips to Write a Blog with Focus
Presenting your thoughts and ideas in a clear manner is another important piece of the blog puzzle. Think about it, if you are not focusing on the main points of the article then how can you expect your audience to? Have you ever sat through a lengthy lecture in college where the professor goes off on a rant that is completely off subject? Iâd be willing to bet you drifted off as well. I know I did, and when I finally returned to consciousness the prof would be back on subject, but I would be completely lost.
In this brief article, we will discuss staying on course, while you write a blog with focus; so your audience can finish the article and understand the content.
Why Viral Solutions is Your Ideal âSecret Sourceâ for Profit-Pulling Sales CopyâŠNo more sleazy copywriters whose #1 skill is copying and pasting. No more slimy sales pages that make you feel like a dirtbag. With our team, you get 100% original content written in the language that speaks directly to the hearts and minds of your audience⊠so you can build authority, entertain potential customers, and have them begging to buy your products and services without even trying.
Time Management
Blog readers want their blogs to be easy and fast to read. On average, 11 AM is the time that most blogs are read. For most office workers, this time, is probably their lunch or coffee break, so your blog should be quick and to the point. They donât have time for extra information. People are looking for specific how toâs, whyâs and whenâs, not a bunch of filler words. Nobody has time for that.
Create an Article Blueprint
Before a contractor builds a house he or she has a detailed drawing of how that house should be put together. Having a blueprint helps to get your thoughts in order, while simultaneously weeding out the extra unrelated material. Preparing one gives you a clear plan of attack so it will be easier to focus on your main ideas.
Write out your main points as headings for separate paragraphs and make sure that they relate to the overall subject of the article. Once you have these ideas laid out you can write and elaborate on them without going on a tangent.
Avoid Run-on Sentences
Run-on sentences have the same result as the rants of a stuffy college professor⊠they set your mind adrift. Keep your sentences short and meaningful to keep your readers on track. Be âQuick to the point, to the point no fakingâ- Vanilla Ice.
When writing your blogs think about the amount of time it might take someone to consume the content. How might you cut some of the fat? Have a plan before you start hitting those keys, know what your main ideas are. Do they relate to the overall subject? And keep your sentences short but informative.
Queen of the Machine for Viral Solutions LLC
“If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.” ~ Simon Mainwaring
Up Your Blog Game: Write Fast and Easy to Read Blogs
How does your blog post read? Is it full-bodied, heavy and slow, or is it light, smooth, and easy drinking .. oops! I mean reading (Iâm getting thirsty). Much like beer lovers in the summer time like a cold, smooth, light but tasty beer thatâs easy to drink, blog readers like a fast, easy but informative read. Most readers donât have the time to be bogged down with heavy prose. You have got to keep it quick and to the point, with a smooth flow so it pours into your reader's mind refreshing and sparking the neurons in the brain. In this article, we will show you how to create your own easy to read blog.
Subtitles:
Comprehensive Copy-writing Services from Viral Solutions – No more sleazy copywriters whose #1 skill is copying and pasting. No more slimy sales pages that make you feel like a dirtbag. With our team, you get 100% original content written in the language that speaks directly to the hearts and minds of your audience⊠so you can build authority, entertain potential customers, and have them begging to buy your products and services without even trying.
Break your main points into separate paragraphs and title each one. This makes the information that you want to get across simple for the reader to take in. It also leaves some white space between paragraphs that is softer on the eyes and makes your blog seem more organized. The easier the info is to consume, the more your audience will want.
Quick and To The Point:
I know, I know, this is a recurring theme in this blog series but itâs true. Short and informative paragraphs help the reader digest the content. You donât want to fill them up with miscellaneous facts.
Create Lists:
- Lists organize your main points so that they read fluently and transition into the next idea.
- Lists are also another way to make content faster to take in and to keep your reader on course to finish the article.
- They make information easier to remember.
- Use lists to switch up the format a bit, break the monotony of regular paragraphs.
Post Links
Posting links will show the reader that youâve done your research, hence they will have confidence that what they are reading is true. It also gives them an avenue to explore the subject of the article further if they choose to do so.
As you compose your masterpieces remember these simple yet effective tools to make your post fun fast and easy to read. Use subtitles to separate paragraphs and highlight your main points. Stay focused on your ideas and keep the paragraphs short so they are a quicker read. Make lists organize your thoughts and keep the article flowing at a good pace. Also post a few links so your reader can expand on what youâve written, should they find the time.
Queen of the Machine for Viral Solutions LLC
“If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.” ~ Simon Mainwaring
9 Marketing Resources You Should Be Using
We use some very sophisticated and complex digital marketing resources for our clients at Viral Solutions. Some of those tools may not fit your business. When you begin to search for alternatives the choices can seem overwhelming.
Here, we have put together a short list of marketing resource tools that may help you be more productive and effective.
Have you ever had an idea for a web or mobile application you thought would help your business but you simply didnât have the know-how to build it yourself? Donât worry! We have you covered with our custom development services. Our team develops a keen understanding of your business so we can create technological solutions to help you better compete in the global marketplace while streamlining your operations so you can focus on what you do best.
The size of your business is irrelevant when it comes to online marketing — you want to be as up-to-date as possible with the latest trends and resources, especially when digital marketing efforts are what lead growth and revenue. You may be at a loss in terms of which resources to use, particularly when new ones seem to emerge hourly. Weâve collected several quality resources that offer good benefits to your business. Consider which best suits your companyâs needs.
- Reply: E-mail marketing can be tricky, but Reply has figured out a way to add personality to cold emails. This resource helps you to automate your emails without generic, canned, impersonal communication. Itâs used on those prospective clients who are early in the decision-making process, and can be used for sequential emails as well as to collect detailed analytics for your team.
- Mention: People are talking about you! Are they? This resource allows you to follow keywords and brand names as they appear in conversations on the internet. Because of the real-time tracking, youâll never miss a beat and always be kept apprised of where the digital conversation is heading. Itâs a great way to stay on top of trends and use them to your advantage with prospective clients.
- Unsuck It: This tool helps your blog copy flow and eliminate industry jargon. What terrible business jargon do you need unsucked?
- Unomy: A must-have tool for B2B sales teams, this resource helps your team to make smart, efficient sales. Unomy does it all, from building specifically targeted lists of prospects, to easily prioritizing your leads and opportunities. It also can examine potential partner companies and make notes of them.
- DeepCrawl: This is an excellent tool for examining your websiteâs usability and success. This resource helps you to determine what on your website is affecting your SEO conversions, good and bad. It analyzes your websiteâs structure and technical issues, and gives you an understanding of how to improve.
- Google Analytics: This free resource should really not be neglected when it comes to your digital marketing. Google Analytics will give you incredible insights about your audience and how you can best connect with them. It can track conversion goals, analyze your target demographics, and measure the performance of your website.
- EventEspresso: Trusted by thousands, Event Espresso is the best WordPress event online registration and ticketing manager pluginâand the best supported with full-time support. With Event Espresso you get it all; everything from custom registration forms and emails, seating limits, multiple price options and discount codes to printable tickets.
- MeetEdgar: Edgar is a social media scheduling tool like no other. Instead of publishing your updates just once and throwing them away like yesterdayâs rubbish, he carefully catalogues them in a library that you build over time. All of your updates are sorted into categories that you create and published on a schedule that you choose, so Edgar publishes what you want, when you want it.
- PowToon: Create animated videos and presentations. Create your amazing personal PowToons and use our Ready- Made Templates to interact, teach and inform in a fun and entertaining way with everyone you love. itâs free and awesome!
It is easy to become bogged down with the plethora of digital marketing message distribution platforms and associated tools. We call that stage, multi-system chaos. At Viral Solutions we look at time savings and a better way to communicate to our audience. So if you feel you are wasting time and becoming overwhelmed with your marketing, may be these tools can help you or maybe we can.
Thomas von Ahn
Chief Elephant Slayer for Viral Solutions LLC
“Achievement seems to be connected with action. Successful
men and women keep moving. They make mistakes but they
donât quit.” — Conrad Hilton
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