STRATEGIZE
EXECUTE
GROW
Are you overwhelmed by everything it takes to market your organization?
Marketing your business or nonprofit effectively isn’t easy. You need a solid marketing plan based on data and tailored to your organization to see real results. More than that, you need a capable team to see it through and coordinate your efforts.
You shouldn’t have to hire a dozen new employees to promote your offerings to potential customers, donors, or members. And the good news is you don’t have to!
Bringing on a full-service marketing partner gives you the expert support you need to grow your organization—all in one convenient package. That’s where Viral Solutions comes in.
What Our Process Looks Like
At Viral Solutions, we’re committed to long-term success—not short-term gains. That’s why we follow a 3-step process for every client that hires us as a full-service marketing partner/ agency of record. With this approach, you can look forward to having a solid foundation for your marketing efforts and feel confident all your bases are covered.
Strategy
We start by building a foundational framework for your marketing. In this first phase, we focus on conducting a 50-point marketing audit, which helps us understand your organization’s current and past marketing efforts. We’ll also work with you to develop a donor or customer avatar (a profile of your ideal donor/customer) and a donor or Customer Value Journey™ (a road map showing the path from awareness to sale to promotion). We may also perform a SWOT analysis, discuss goals and priorities for the future, and begin laying the groundwork for future plans and project management needs.
Execution
Based on the goals and priorities established in the first phase, our team prepares your organization for growth and success. In this phase, there is a lot of busy work we are doing behind the scenes that you don’t necessarily see. Typically, it includes cleanup, research, and optimization before fully launching.
Know that this phase is like the demolition phase of a home remodel. How fast we’re able to move is dependent on what we find “underneath” that needs to be replaced, repaired, and/or optimized. Although this phase is where we often encounter the most roadblocks, we are sure to communicate with you every step of the way.
Growth
In this phase, we are finally ready to launch! Here, we focus on not only executing the marketing strategy but also measuring and analyzing it to ensure its effectiveness. Over time, the goal is to increase engagement with your audience, generate more revenue, and maximize the return on investment.
Your strategy will be tested, refined, and optimized on an ongoing basis. Based on that performance, we will make adjustments to the following month’s priorities.
Proof Our Process Works
increase in manufacturing client’s organic traffic
increase in annual revenue for ebook marketing/advertising client
increase in YouTube subscribers in one year for church client
Why We Do 360-Degree Marketing
At Viral Solutions, we specialize in 360-degree marketing—positioning your brand across multiple offline and online channels while ensuring your customers or donors enjoy a positive experience throughout their journey. Unlike other agencies that view email, social media, SEO, and other mediums as separate entities, we see them as pieces of a larger puzzle. And as your marketing partner, our job is to ensure those pieces fit. By taking a holistic, omnichannel approach, we can coordinate your efforts for better results.
What Tactical Services We Offer
When you choose Viral Solutions as your full-service marketing partner, you get the support that fits your unique needs. We tailor which tactical services are necessary and how to deploy them based on your strategy and budget. In addition to training your staff, we can execute the following services for you—so you can focus on running your organization:
Lead
Generation
Attract more interested prospects and turn them into leads. Our team can help you take a better approach to lead generation that encourages interested prospects to sign up to learn more about what you have to offer. With the right assets in place, you can sit back and watch the leads roll in!
Search Engine Optimization (SEO)
Improve your rankings to attract your target audience. By letting our experts optimize your website for search, you can look forward to increased visibility and greater traffic. Though SEO requires you to play the long game, it’s a crucial part of building credibility and reaching potential customers.
Content
Copywriting
Enjoy quality content copywriting that drives conversions. To reach, educate, and inspire potential customers to act, having high-quality content that’s optimized for search and resonates with your audience is a must. Our specialists can provide content for all your channels that fits your brand.
Graphic
Design
Convey your marketing message with eye-catching design. With only seconds to grab the attention of potential customers, you can’t rely on text alone. Having visual assets that draw the eye is essential. Our team can deliver designs that reflect your brand identity and get your message across quickly.
Email & SMS
Marketing
Make the most of direct communication with your contacts. When people opt in for email or SMS, you’re given valuable space in which to promote your brand and engage with potential customers. With our team’s help, you can ensure that your organization leverages this opportunity right.
Paid
Advertising
Launch high-performing ads that yield results. Running paid ads is one of the quickest ways to put your offerings in front of your target audience. Working with our team gives you the expertise you need to develop data-driven campaigns that deliver the best ROI possible.
Social
Media
Build stronger relationships with current and potential followers. One of the first rules of marketing is to be where your audience is. Our team can help you streamline your online presence by identifying which channels are right for your organization, building your profile, and engaging your base.
Branding
Develop a lasting brand that stands out from the crowd. Putting the time and effort into building your brand is vital to long-term success. By enlisting our team’s help, you can ensure consistency throughout all of your assets and channels to increase brand awareness, familiarity, and trust.
StoryBrand
Messaging
Get clear messaging that converts.
Inviting people into a compelling story and demonstrating that you understand their problem is critical. As a StoryBrand Certified Agency, Viral Solutions can apply this winning framework to all of your messaging and drive conversions.
Website
Design
Make a positive impression on site visitors.
Your website serves as the foundation of your online presence, so it needs to be designed well. Our team can assist in designing an attractive, user-friendly website for your organization that fits your unique brand identity.
E-Commerce
Deliver a great shopping experience online.
Attract the right customers to your e-commerce store and encourage them to buy. Our team can help you set up, optimize, and maintain your Shopify or WooCommerce store, as well as grow your revenue through online sales.
Podcast
Editing
Use podcasting to share your expertise.
Having a podcast is an excellent way to demonstrate your authority in your space. As your marketing partner, Viral Solutions can edit your audio files and create podcast episodes that your audience will find valuable.
Video
Production
Harness the full power of video.
Communicate with your target audience through a medium they love—video! With our team on your side, you can look forward to having your raw files edited, combined with the right effects, and distributed for maximum impact.
Photography
Tell an engaging story through photos.
Real images can go a long way toward showing potential customers or donors who you are, what you do, and how you can help. With our team’s help, you can develop a catalog of polished, high-quality images.
With Viral Solutions as your marketing partner, you can trust we’ll provide the tactical services required to drive your marketing strategy effectively and increase your ROI.
The Benefits of Having Us as Your Marketing Partner
Save Money
Get access to an entire team of marketing experts who specialize in various aspects of marketing for a fraction of the price of hiring employees for your own in-house marketing department.
Stay Organized
Have a designated project and account manager to keep everything organized, ensure everyone involved stays on course, and streamline efforts to make sure campaigns launch on time.
Perform Better
Attend monthly meetings and receive regular reports on your marketing efforts in terms of what’s working and what’s not, where we need to pivot, and where we should double down.
“Unlike other marketing agencies out there, Viral Solutions doesn’t just tackle one aspect of marketing to get some short-term results. They take a strategy-first approach that serves clients better in the long run… Viral Solutions starts out by researching each client’s ideal customer, industry, and competition, then applying data to develop the best marketing strategy for the client. That’s a big part of why my partnership with Viral Solutions works so well—they’re very strategic and methodical about how they go about things…. If you’re searching for a digital marketing company to help you build and grow your business online, I strongly recommend Viral Solutions. They’re good at what they do—and they can prove it!”
– John Castañeda Rodriguez
Castañeda Consulting, CEO
Get the Support Your Organization Needs to Grow
If you’re ready to try a better way of promoting your organization, we’re here to help. To bring us on as your full-service marketing partner, just follow the steps below!
Here’s What to Do…
Step 1
Request a FREE consult.
Step 2
Meet with our team.
Step 3
Start growing your revenue.
