Marketing Strategy Consulting
Seeking a marketing strategy consultant that can help you grow your business?
The most consistent marketers use hard data to drive segmentation, targeting, positioning, offering development, branding, distribution, pricing, and integrated marketing communications. Through this analysis, research, and planning, we will ensure your company has built a rock-solid foundation for growing revenue and market share.
Our marketing strategy consulting services include:
Market Orientation: All products and services you offer should always be created based on the needs and desires of your market. The internet is a noisy place, and in order to be heard, you must take a customer-centered approach to all product design. We are in the age of information. Everything can be researched and there is no shortage of options when it comes to shopping online. If your product or service does not fulfill a need or demand, what reason does your prospect have to purchase from you?
Market Research: Gathering, analyzing, and interpreting information about your market and how products and services similar to yours have performed or been offered in the past and present is what will help you from having to reinvent the wheel. This data will help you solve marketing challenges such as determining your market segmentation, how you differentiate from your competitor, and can even give you an idea of how to price your products and services.
Targeting: It is unlikely that everyone is your target audience. Take a moment to think about the easiest sale you ever had. How old were they? Were they male or female? Occupation? Location? What pain or problem did your product solve for them? Finding out who your ideal target is will help you shape your messaging, develop products, and even keep your marketing cost and advertising spend down while also increasing your ROI. Stop throwing things at the wall and hoping something sticks; narrow in on the bullseye and start bringing in higher quality leads that convert at a higher rate.
Positioning: What sets you apart from your competitor? Why you? How are you unique? Who is your target? Answering these questions are what develops your positioning statement. The perfectly crafted positioning statement will communicate your goals, call out your market, and explain exactly, why you are the solution to their problem.
Segmentation: Even if you have only one product, it is likely your target audience has multiple reasons or interests that bring them in and eventually lead up to the sale. Establishing these various interests is what we call segmenting. The best sales funnel is one that can pinpoint a specific interest and follow that interest all the way up until your prospect becomes a customer or says no. Having multiple ways to segment a prospect will allow you to bring the person who says no back through your sales funnel on a different interest.
Offering Development: Developing a new offering should always go through a concrete process. The easiest part of this process is generating the idea for a new offering. Remember ideas are cheap; developing, implementing, executing, testing, and evaluating said idea and offer is where the real work and cost comes in. Not all ideas are good ones, andeven brands like Pepsi have failed at offering development, remember Crystal Pepsi? No? Look it up. You are bound to make mistakes in your offering development process, but they will be lessened if you remember to keep your target in mind, what is their problem, how can you solve it, and why is this new offering different from what the competition is already providing?
Branding: How do you want your company, product, or service, to be viewed or represented? What image or idea will come to people’s minds when they think of your company? What emotion do you want to evoke? There is a lot of psychology that goes into branding. Your branding should encompass everything your company, products and services are trying to convey and speak specifically to your target audience. Your branding should give meaning to your specific product and attract your target audience.
Integrated Marketing Communications: In the past, marketing focused on the 4 P’s: product, price, place, and promotion. Today marketing is best approached from the concept of the 4 C’s: consumer, communication, convenience, and cost. True synergy of your integrated marketing communication is achieved when each of the four C’s is established and the overall vision is considered in producing any messaging on any platform or marketing campaign both on and offline. Strategizing and implementing an effective IMC is what will help you ensure your message is not disjointed from one marketing channel to the next.
Why Viral Solutions?
Proven track record, focus on results, full set of services, data-driven, combination of business strategy/market research/agency skills, cross-functional teams with numerous outside perspectives.
Benefits of Using a Strategic Marketing Firm
- Positioning and messaging that builds brand equity, instead of destroying it.
- Become truly customer-centric and market oriented.
- Objective roadmap of the marketplace.
- Optimal positioning to increase target market relevancy and marketplace differentiation.
Ultimate Guide to Effective Marketing and Increased Sales
Are you being consistent with your marketing strategy and tactics?
Successful marketing takes both discipline (strategy – a written plan) and execution (tactics – the people and the tools).