Social Media Marketing Services
How Our Team of Social Media Experts Can Drive Results for Your Business
• Social Strategy – Great results always start with a great strategy and foundation. We’ll help develop a social strategy with you based upon your short-term and long-term goals that is tailored to your target customers, sales process, and business goals. Perhaps you have an in-house marketing team who needs support or a fresh perspective, or maybe you need us to build your social presence from the ground up. Either way, we’ll find the best approach for your specific needs.
• Social Pay Per Click (PPC) – As social networks like Facebook have become massive publicly traded companies, so has risen the need for businesses to “pay to play” on these social networks. Having access to the right tools and analytics goes a long way in driving return on investment when implementing social PPC. We can help you target new audiences, and can also help you engage your existing audience more often by using retargeting technologies. This could be through Twitter, Facebook, Instagram, Linkedin, Pinterest, or sponsored YouTube Ads.
• Social Media Audit – Overwhelmed with what’s currently happening with your social media efforts? Want a fresh perspective, but not yet sure you need monthly oversight or support? A social media audit will show you what you’re currently doing right, what’s working, and what needs to be optimized. Sometimes this may mean certain technologies need to be set up before investing more into social, and sometimes this may mean the tone of your social media presence needs to be defined or revamped.
• Reporting and Analysis – We have some serious data nerds at Viral Solutions who will dive headfirst into your social data. Analyzing this historical data can not only help future social media activity, but also help your messaging and targeting across all of your marketing channels.
• Branding – If you’re in it for the longterm (which you need to be), you’ll need a defined message, brand feel, fonts, and colors for your marketing to resonate and be memorable on social (and all marketing channels for that matter). We can help you define your brand identity – as well as build out a style guide that should be referenced for all future marketing activities.
• Influencer Marketing – We will identify opportunities for engaging with influencers that your target audience follows. Having an influencer say great things about your brand can go a long ways toward building scalable ROI on social media.
• Social Retargeting – Retargeting is every marketer’s dream – the ability to systematically and automatically follow up with people who have already engaged with your brand. Retargeting is critical to social media ROI and is available on Facebook, Instagram, YouTube, Twitter, Linkedin, and Pinterest.
• Content and Blogging – The easiest way to beef up your social media presence is to have a vibrant and active blog that will feed your social channels. From sales content that focuses on “pitching” a product or service to educational blog content to feel-good graphics, we will work diligently to craft content that is compelling and memorable to your target market.
Click here to contact us today to schedule a FREE consultation to discuss your social media needs and goals.