Viral Solutions - Digital Marketing Blog

Conversion Rate Optimization Mastery powered by Digital Marketer

Conversion Rate Optimization Mastery

As a business owner, becoming an expert in conversion rate optimization (CRO) will surely give you a leg up over the rest of your competition. Unfortunately, most business owners or marketers simply don’t understand what makes for CRO success. When it comes to testing and optimizing pages and offers, many marketers either don’t test at… Continue Reading

Branding Series: The Difference Between Branding and Marketing

Difference Between Branding and Marketing

Many small business owners or people new to the ideas of marketing and branding use the two words interchangeably. This is a common mistake, but branding and marketing are actually two quite different tasks, each of which has their own purpose. As we begin a new series about branding your business, it is important we… Continue Reading

SMO Series: Setting Up Your Social Media Profiles

social media optimization

Recently we kicked off a series about social media optimization (SMO), discussing what SMO is and how it has increased in importance over the last decade. In this article we focus on the first steps of any SMO (social media optimization) campaign — getting your social media profiles set up for success. Long before you… Continue Reading

Conversion Funnel Mastery Course | Learn how to make profitable campaigns

Conversion Funnel Mastery Course

A conversion funnel allows businesses to completely automate the customer acquisition process. As a Certified Customer Value Optimization Specialist, you’ll learn how to architect a “conversion funnel” that gives businesses exactly what they want. In the program, you will learn how to develop the most profitable customer-getting campaign you’ve ever created! This course contains some of the… Continue Reading

Developing a 360 Degree Marketing Plan

360 degree marketing plan

The concept of a 360 degree marketing plan refers to a marketing campaign that reaches customers at all possible points of contact. Successfully putting together such a plan is important because it enables you to maximize the chances of finding new potential customers and engaging them in a wide variety of ways. Viral Solutions focuses… Continue Reading

Google AdWords Series: Ad Extensions and Bidding

Google AdWords Campaigns

Google AdWords is an excellent way to drive quality traffic to your site. It can also be expensive if not handled correctly. It all comes down to how smartly you manage your Google AdWords Campaigns. As we continue discussing some of the most common mistakes made by webmasters with their Google AdWords campaigns, we turn… Continue Reading