Up Your Blog Game: 3 Tips to Write a Blog with Focus
Presenting your thoughts and ideas in a clear manner is another important piece of the blog puzzle. Think about it, if you are not focusing on the main points of the article then how can you expect your audience to? Have you ever sat through a lengthy lecture in college where the professor goes off on a rant that is completely off subject? I’d be willing to bet you drifted off as well. I know I did, and when I finally returned to consciousness the prof would be back on subject, but I would be completely lost.
In this brief article, we will discuss staying on course, while you write a blog with focus; so your audience can finish the article and understand the content.
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Time Management
Blog readers want their blogs to be easy and fast to read. On average, 11 AM is the time that most blogs are read. For most office workers, this time, is probably their lunch or coffee break, so your blog should be quick and to the point. They don’t have time for extra information. People are looking for specific how to’s, why’s and when’s, not a bunch of filler words. Nobody has time for that.
Create an Article Blueprint
Before a contractor builds a house he or she has a detailed drawing of how that house should be put together. Having a blueprint helps to get your thoughts in order, while simultaneously weeding out the extra unrelated material. Preparing one gives you a clear plan of attack so it will be easier to focus on your main ideas.
Write out your main points as headings for separate paragraphs and make sure that they relate to the overall subject of the article. Once you have these ideas laid out you can write and elaborate on them without going on a tangent.
Avoid Run-on Sentences
Run-on sentences have the same result as the rants of a stuffy college professor… they set your mind adrift. Keep your sentences short and meaningful to keep your readers on track. Be “Quick to the point, to the point no faking”- Vanilla Ice.
When writing your blogs think about the amount of time it might take someone to consume the content. How might you cut some of the fat? Have a plan before you start hitting those keys, know what your main ideas are. Do they relate to the overall subject? And keep your sentences short but informative.
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“If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.” ~ Simon Mainwaring
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