How does your blog post read? Is it full-bodied, heavy and slow, or is it light, smooth, and easy drinking .. oops! I mean reading (I’m getting thirsty). Much like beer lovers in the summer time like a cold, smooth, light but tasty beer that’s easy to drink, blog readers like a fast, easy but informative read. Most readers don’t have the time to be bogged down with heavy prose. You have got to keep it quick and to the point, with a smooth flow so it pours into your reader’s mind refreshing and sparking the neurons in the brain. In this article, we will show you how to create your own easy to read blog.
Break your main points into separate paragraphs and title each one. This makes the information that you want to get across simple for the reader to take in. It also leaves some white space between paragraphs that is softer on the eyes and makes your blog seem more organized. The easier the info is to consume, the more your audience will want.
Quick and To The Point:
I know, I know, this is a recurring theme in this blog series but it’s true. Short and informative paragraphs help the reader digest the content. You don’t want to fill them up with miscellaneous facts.
- Lists organize your main points so that they read fluently and transition into the next idea.
- Lists are also another way to make content faster to take in and to keep your reader on course to finish the article.
- They make information easier to remember.
- Use lists to switch up the format a bit, break the monotony of regular paragraphs.
Posting links will show the reader that you’ve done your research, hence they will have confidence that what they are reading is true. It also gives them an avenue to explore the subject of the article further if they choose to do so.
As you compose your masterpieces remember these simple yet effective tools to make your post fun fast and easy to read. Use subtitles to separate paragraphs and highlight your main points. Stay focused on your ideas and keep the paragraphs short so they are a quicker read. Make lists organize your thoughts and keep the article flowing at a good pace. Also post a few links so your reader can expand on what you’ve written, should they find the time.
Queen of the Machine for Viral Solutions LLC
“If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.” ~ Simon Mainwaring