How Marketing Can Help Increase Insurance Sales for Agents


Are you disappointed in the number of sales your insurance agency has closed recently? Bringing in new customers—and even selling additional coverage to existing ones—can be challenging. But that’s where strong marketing comes into play. Marketing can be a powerful tool to generate more leads, build brand awareness, and, ultimately, increase insurance sales. 

5 Ways Marketing Can Help Increase Insurance Sales

Marketing is all about attracting your target audience and demonstrating the value of what you offer. It makes sense that it can be used to increase insurance sales. By proving that you understand your customers and can help them solve a problem, you’re more likely to get their business. 

But how, specifically, can you use marketing to close more sales? 

Here are 5 examples of how it can work to your advantage and what insurance marketing tactics are involved.

1) It Can Help You Establish a Strong Online Presence. 

In today's digital age, having a strong online presence is crucial for any business, including insurance agencies. This means that when potential customers search for what you offer, you appear in the results. To achieve this, your marketing efforts must include complete social profiles and a quality website that showcases your services, expertise, and customer testimonials. This builds trust with potential customers, improving your chances of closing more sales.

A good insurance website should have the following components: 

Your website is a significant piece of the marketing puzzle. By focusing on these key components, you can create a website that is informative, engaging, and effective at bringing in more potential customers.

2) It Can Help You Target the Right People.

Dart hitting a bullseye on a cellphone as concept for targeting.

To increase your insurance sales, you need to be sure you’re reaching the right audience. And marketing—specifically paid advertising—can help with that. You can use options like Google Ads, Facebook Ads, and LinkedIn Ads to target specific demographics and increase your agency’s visibility among potential clients. By creating targeted ads, you can put your marketing messages in front of the right people and generate more qualified leads.

Targeted advertising can offer several advantages for your insurance agency, including the following:

By including targeted advertising in your marketing efforts, you can reach potential customers, generate leads, and increase conversions while keeping costs in check.

3) It Can Help You Build Authority and Trust.

Marketing can help you establish authority in your space and earn the trust of potential customers. One of the best methods is to create content that provides value to potential clients. By doing this, you can demonstrate your knowledge, expertise, and commitment to helping your customers. And make no mistake—this can go a long way in helping you close more insurance sales.

There are several types of content that can be effective in attracting and retaining customers. 

Overall, the most effective types of content marketing for your insurance agency will depend on your target audience, marketing goals, and available resources. Experimenting with different kinds of content is important to see what resonates with your audience and drives results.

4) It Can Help You Stay Top of Mind.

If you want to increase insurance sales, you need to be the agency that current and potential customers think of when the time comes to buy. That’s why email plays a vital role in marketing. You can stay top of mind by sending out newsletters, promotional emails, and personalized follow-up messages. The inbox is a prime piece of real estate you should strive to snatch up.

Mastering email is one of the most important marketing tips for insurance agents to follow. But it can also be one of the trickiest. To get the best results, you need to send the right types of emails at the right time.   

Ultimately, the key to successful email marketing for your insurance agency is to provide value to your subscribers by addressing their specific needs and concerns. Creating targeted, personalized campaigns that speak directly to your audience can build trust and establish your agency as a go-to resource for insurance information and coverage.

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5) It Can Help You Get More Referrals.

With the right marketing approach, you can also increase insurance sales via referrals. You can incentivize current policyholders to refer their friends and family by offering discounts, gift cards, or other rewards. In addition to generating qualified leads, this tactic can further solidify your relationship with satisfied customers. 

When implementing a referral program, make it easy for people to learn about and take advantage of. Announce the offer in an email to existing customers. Let them know how to direct others to your agency and claim their reward. 

Like word-of-mouth marketing, referral marketing can be incredibly effective at bringing in new leads since it’s happy customers promoting for you.  


It can be discouraging when your sales aren’t as high as you’d like them to be. But in many cases, reassessing your marketing efforts can help. Marketing effectively can boost your agency’s visibility, generate more qualified leads, and increase insurance sales. So, consider what your agency could be doing better. And if you need additional support, you can take advantage of insurance agency marketing services from Viral Solutions!


At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul.

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Filed Under: Marketing by Industry