The Need to Increase Church Giving
As the leader of your ministry, you know how important it is to increase church giving. Without adequate financial support from members of your congregation, it becomes nearly impossible to…
- Cover building utilities
- Pay staff members
- Donate to charity
- Continue outreach efforts
- Host small groups
…and ultimately keep your doors open.
In fact, as many as 7,000 churches close every year, and it’s largely because church leaders struggle with growing and keeping a sufficient donation base.
Because how people approach church giving—and all giving, for that matter—has changed over the years. The reality is that passing around a collection plate, asking for tithes and offerings only when the church is in financial trouble, and assuming members understand how funds are being used won’t cut it nowadays.
Here Are the Facts…
To understand how to increase church giving, it’s worth taking a look at the facts.
- On average, recurring givers contribute 42% more than one-time givers.
- Roughly 25% of givers make their donations on mobile devices.
- Of all church-giving transactions, 49% are made with a credit card.
- Only about 5% of churchgoers tithe.
- About 67% of giving happens on days other than Sunday.
What does this mean for church leaders?
It means that you must adapt to the wants and needs of modern churchgoers. You must understand that garnering support for your church requires time and effort.
7 Tips to Increase Church Giving by Making It Easier and More Effective
If you want to increase church giving, you need to make it easy for people to contribute. Moreover, you need to focus on the why, as this has a huge impact on whether members choose to give (and how much).
1) Allow Church Giving through Website and Mobile
As shown in the stats above, a large percentage of people make church-giving transactions via credit card. And it makes sense, doesn’t it?
In the modern age of technology, people have grown used to paying for the things they want electronically. So if you want to raise money for your church, you need to provide your members with other options besides just putting money in the collection plate.
- An online giving form on your website
- A mobile app for your local church
- A text-to-tithe tool
In addition to making it easier for members to give, it also allows for greater flexibility with regard to when they can give. Instead of being restricted to Sunday mornings when they can deliver offerings in person, members can contribute whenever they feel inspired to do so.
2) Add an Option for Recurring Donations
If you want to increase church giving, setting up recurring donations is a wise choice.
For starters, many people appreciate when they’re given an autopay option. It’s more convenient than having to remember to give.
Additionally, those who contribute on a regular basis give more than those who make one-time donations.
As you implement electronic pay options for members, make sure you give them a choice to make recurring donations.
3) Be Transparent about How Funds Are Used
This is something I’ve discussed before, but it bears repeating: You must be transparent about how you’re using funds.
Because it helps build trust between you and members of your flock. When they know where their offerings are going, they feel more comfortable giving.
Further, showing people that their donations are truly making a difference can increase church giving, as they’ll be encouraged and inspired to give more.
You can be transparent about how funds are used by…
- Including such information in your church annual report
- Giving updates before services begin
- Discussing fund allocation in your newsletter
- Posting about building improvements and outreach efforts on social media
4) Speak on Church Giving throughout the Year
Many leaders fail to ask for tithes and offerings until the church is in financial trouble. But this isn’t the way to go about it.
To increase church giving, you must be consistent. And that means not only asking for offerings on a regular basis but also speaking on church giving throughout the year.
What’s the best way to do this?
First, you need to set expectations for giving and make them clear to members. Consider including a section on giving in your member agreement or touching on expectations during member meetings.
Second, you should schedule relevant sermons at least a few times a year. Though talking about money can be uncomfortable, it becomes much easier when you frame it in the right way. Discuss the importance of being a good steward, exhibiting financial responsibility, and expressing gratitude.
5) Practice What You Preach
As a church leader, you must lead by example. If you want to increase church giving, then you need to be giving as well.
Moreover, you need to be honest with your flock and tell them how you’re contributing to the financial well-being of the church.
When members hear how their leader is working hard to grow the church, they’re more inclined to give.
6) Share Stories of How Church Giving Has Helped Others
Storytelling is a powerful tool. It gives potential givers in your church a point of focus. It shows how their contributions are improving the lives of others.
If you’re not already doing so, then start sharing stories of how giving in your church has helped individuals, groups, and the community as a whole.
Some ways you can do this include…
- Allowing members who have benefited from donations to speak during services
- Adding interviews with those your church has helped to your newsletter
- Uploading videos of volunteers in action to your website
Sharing such stories not only helps increase church giving but also strengthens the bond between members of your church family.
7) Don’t Forget to Thank Your Members
Even if you set expectations for giving, you should always thank members for choosing to do so.
Because it demonstrates your gratitude and makes them feel valued. Further, it’s a means of positive reinforcement. When you thank members for their contribution each time they give, they’re more likely to give again.
If you want to increase church giving, be sure to direct people to a thank-you page after they donate on your website or via mobile. And consider thanking givers in your church publicly in your newsletter.
Having adequate financial support for your church isn’t just necessary for keeping the doors open. It’s also a major part of ensuring that you’re able to fulfill your mission, guide members of your flock, and help the community in which your local church resides.
So, if you want to increase church giving, you must make it easy, convenient, and worthwhile for members to contribute. You must understand how and why people give so you can adopt a more effective approach.