Want to learn how to make smarter business decisions? Then you’re going to need to learn how to better analyze your business analytics and digital data. Viral Solutions is pleased to provide Digital Marketer’s Analytics and Data Mastery Certification course, which teaches you exactly that.
According to Google, about 90 percent of websites have installed Google Analytics, yet only about 30 percent of people ever actually log in to their analytics dashboard!
Of that 30 percent, a significant amount of people do not even know what they are looking at. They might be able to find statistics like “bounce rate,” but don’t actually know what the number means, or what they can do to resolve it.
As a Certified Data Analyst, you will be able to collect and analyze data and use it as a tool to answer some tough questions about your businesses, such as why your average order values drop, where you’d be best served by spending on advertising, why your email promos are working (or not), and which blog topics are most likely to create engagement.
Ultimately, without data analysis, you are going to be flying blind with your digital marketing, and will not have anywhere near the level of control over your digital marketing success you could otherwise have.
Here are a few of the things you’ll learn in this course:
- The same strategies used by Digital Marketer to collect and analyze data, then make smart decisions based on that information
- How to develop a full analytics dashboard to determine your company’s digital health
- How to calculate your customers’ lifetime value
- How you can avoid looking at misleading or unimportant data
- How and why to use and track the banner click percentage on each blog post
- How to stay in tune with your audience and gauge the effectiveness of your overall branding efforts
- How to measure the effectiveness of your offline marketing by using digital metrics
- How to track visitor recency
And a whole lot more.
For more information about how to begin this course, contact us today at Viral Solutions!
Copyright 2017 Viral Solutions LLC
by Jordan Thomas | Chief of Doubling your Small Business
We help overwhelmed small business owners duplicate themselves – so business can be fun again.
Viral Solutions LLC is a Digital Marketer Certified Partner, an Infusionsoft Certified Consultant and a Google Partner – Certified in AdWords.