Analytics and Data Mastery Certification from Viral Solutions and Digital Marketer

Update March 28, 2017

Want to learn how to make smarter business decisions? Then you’re going to need to learn how to better analyze your business analytics and digital data. Viral Solutions is pleased to provide Digital Marketer’s Analytics and Data Mastery Certification course, which teaches you exactly that.

According to Google, about 90 percent of websites have installed Google Analytics, yet only about 30 percent of people ever actually log in to their analytics dashboard!

Get Certified as an Analytics & Data Specialist — The Analytics & Data Mastery class is an advanced, 7 module, 72 lesson online course. At the end of each module you will be asked to take a short quiz prior to moving on to the next module. Once you have completed the entire course, you can then sit for the final certification exam, and after passing this exam you will earn the “Certified Data & Analytics Specialist ” designation, complete with displayable badge and printable certificate (suitable for framing).

Of that 30 percent, a significant amount of people do not even know what they are looking at. They might be able to find statistics like “bounce rate,” but don’t actually know what the number means, or what they can do to resolve it.

As a Certified Data Analyst, you will be able to collect and analyze data and use it as a tool to answer some tough questions about your businesses, such as why your average order values drop, where you’d be best served by spending on advertising, why your email promos are working (or not), and which blog topics are most likely to create engagement.

Ultimately, without data analysis, you are going to be flying blind with your digital marketing, and will not have anywhere near the level of control over your digital marketing success you could otherwise have.

Here are a few of the things you’ll learn in this course:

The same strategies used by Digital Marketer to collect and analyze data, then make smart decisions based on that information
How to develop a full analytics dashboard to determine your company’s digital health
How to calculate your customers’ lifetime value
How you can avoid looking at misleading or unimportant data
How and why to use and track the banner click percentage on each blog post
How to stay in tune with your audience and gauge the effectiveness of your overall branding efforts
How to measure the effectiveness of your offline marketing by using digital metrics
How to track visitor recency

And a whole lot more.

For more information about how to begin this course, contact us today at Viral Solutions!