7 Reasons You Need to Start Sharing Videos on Social Media ASAP
Our communication and information consumption methods are constantly evolving as a result of social media. The most effective content marketers produce material continuously across numerous social networks. It should be no shock that, of all the content shared across various platforms, image content is additionally 40 times more likely to be shared than text-only content. Video is no different. Sharing videos on social media is becoming a more significant element of the promotional arsenal.
The issue is, are you making the most of your video assets on social media? Videos featured online will account for more than 82 percent of all consumer internet traffic by 2022. So it’s time to start working on your video content now.
A staggering 85 percent of firms now utilize video as a marketing tool. Ninety-two percent of marketers believe it is an essential component of their strategy.
Is it a part of your strategy?
As a business owner, you want to maintain your competitive advantage over competitors in your sector while boosting your brand recognition. You may already have a fantastic website, and you're thinking about how to improve it.
The answer: video.
It can be effortless, quick yet effective, but also become a game-changer for your business. With videos, your audience can hear you, interpret your body language, and view visual assistance simultaneously! Those three elements are critical to gaining the trust of your intended audience.
The value of video content is continuously increasing, and it is trending in social media marketing. Video content is becoming an essential component of marketing campaigns geared at younger generations, and when properly targeted, it can produce remarkable results.
Why You Should Share Videos on Social Media
Here are just a few of the reasons why you need to start sharing videos on social media:
1. Videos Hook Attention.
With video usage increasing and attention spans decreasing, compelling, bite-size video content is more popular than ever. Social media platforms also offer new features a boost to promote adoption, many of which are video-related.
You can capture attention on social media and engage more people with your business if you have the appropriate plan for attention-grabbing videos in place. Set lofty objectives for your brand and watch how sharing videos can boost your outcomes.
2. Videos Help Brands Reach New Audiences.
Sharing videos on social media is a practical approach to reaching out to new prospects and adding value to both new and existing consumers. Videos are informative and entertaining. However, they can also help your company interact with its intended audience on a profound level.
3. Videos are Excellent for SEO.
SEO is singularly the most effective strategy for businesses to reach their target consumers in today's noisy environment. Remember that when consumers use search engines, they are conducting a specific search. They are earnestly searching for what you have to offer; therefore, making your site the first one consumers see should be an essential element of your digital marketing plan.
Videos have repeatedly demonstrated their potential to raise brand online visibility, attract more visitors, and improve website rankings in the eyes of search engines. Investing time and money in creating video content may provide incredible returns in terms of SEO and marketing. The key to utilizing video as part of your SEO strategy is to invest time in creating high-quality content with a specific objective in mind.
4. People Love Videos.
Videos are an increasingly popular social media material—people like viewing videos and gaining knowledge from them. Sharing videos on your social media accounts is a simple way to engage your audience. If you utilize videos, they are more inclined to interact with your social media profile.
When selecting a social media site, it's critical not to rely just on the number of people. Instead, your primary focus should be on active users. TikTok, for example, is the fastest-growing social media app. Meaning TikTok is a goldmine for marketing and social media engagement!
The number of times consumers spend watching video content on their smartphones every week increases with time. Videos not only make your website more visually appealing but also makes material simpler to digest.
5. Video is an Effective Sales Tool
As a sales tool, video is entertaining, dynamic, and distinctive. People want to watch video content, particularly before making a purchase. You must offer your consumers what they want if you're going to substantially boost your sales and build an unrivaled degree of trust. Rather than making a cold call, seek to meet the person on the other end. Learn about your connections via social media and fulfill their interests by providing video content on your site.
Use videos to self-promote, and include clickable links to your other products, which might lead to an upsell. Cross-selling and upselling your products is an excellent method to keep your consumers connected with your brand and a clever approach to attracting new customers by selecting helpful products.
6. Videos Have a Good Return on Investment
Video marketing ROI is a prominent subject among marketers. One of the main reasons marketers are clamoring to employ video content is that it delivers an outstanding ROI. 88% of video marketers reported a positive ROI from their video marketing initiatives, a significant improvement over the prior year.
7. Video Appeals to the Gen Z Audience
Generation Z (Gen Z) accounts for more than one-third of the world's population and is entering adulthood. As a result, it is a perfect moment to consider how to sell to them. And, for the time being, video is the best medium for conveying your message.
Gen Z is a passionate consumer of media and products and will account for 40% of all consumers in 2020. Whatever platform you choose to target the Gen Z portion of your audience, you'll want to ensure that your marketing content matches the channel, style, as well as perspective that best speaks to them.
Takeaway
Sharing videos on social media is a massive opportunity for business growth and revenue. Companies cannot afford to pass it up. Video marketing may meet the audience's demands right away with compelling visual representation and the proper storyline. When combined with the reality that video content will dominate internet traffic in the following years, this marketing technique might be an excellent investment for any marketer on the planet.
Video marketing enables consumers to grasp complex information in a matter of minutes. The nature of a video might reduce the possibility of misinterpretation since it contains what human brains can process: pictures, sound, and text.
We at Viral Solutions are committed to seeing you succeed. Our goal is to help you thrive by using tried-and-true digital marketing methods that will benefit you in the long run.
Keep up with the ever-shifting world of marketing! Contact us today for monthly marketing ideas, loopholes, as well as news to boost your ROI!
At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul.
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