Facebook is still the most widely used social media network worldwide, consisting of 2.01 billion active users. This puts Facebook on that map as a great digital marketing tool. However, a recent survey published by The Verge uncovers user attitudes about Facebook, forcing small businesses to adapt their posts and marketing methods.
While 75% of Facebook users feel the social network site helps them stay in touch, only a little over 5% believe their accounts are safe from hackers.
As a small business that relies heavily on Facebook for brand awareness and customer reach, you need to adapt your methods to appeal to your audience’s needs. Your Facebook plans must include the need of your product or service and address the need to connect and trust.
How to adapt your Facebook posting.
Posting frequency
Contrary to popular belief, studies show that posting less throughout the day is actually more beneficial to your audience. Why? Multiple posts tend to overwhelm users, and they end up skimming over your content. More posts also lead to lesser quality.
Don’t stress and overwhelm yourself by trying to post multiple times a day. Instead, taking time to post quality content that engages and educates your customer is more worthwhile. This shows authority in your industry and develops trust with your audience.
Quick responses
The information in the survey highlights the basic need for people to be social. When you craft a post that people share and comment on, it’s important that you respond quickly. Adding staff to manage your Facebook account that are able to respond to the customer both personally and quickly boosts engagement, lead generation and brand loyalty through customer retention.
Private Groups
The Facebook attitude survey reflects that the highest percentage feels the social network helps them stay in touch and reconnect. Private groups are a viable option to engage, build trust and connect with current or potential customers.
In this setting, you can provide specific information to a target audience, such as promotional offers, call to action or firsthand information. It also allows your audience to connect with like-minded people who share a common interest.
Final Thoughts
The days of simply starting a Facebook page and producing a few posts a day that generate leads are coming to an end. But don’t think you have to abandon this social media tool! Instead, rethink and refocus your efforts to match the needs of your audience. It is feasible.
Other changes are happening with Facebook too, such as the Explore feature and new features with Facebook live. The digital world is continually adding and moving; for the success of your business, it pays to have staff that understand it and can adapt your marketing efforts to it.
Don’t let the constant changes in social media, Facebook and data analysis overwhelm you. This simply means more options for your business to reach the masses. It just takes some creativity and analytics. Viral Solutions can provide you with both, while increasing Facebook engagement, building trust and authority and connecting with your customer.
