The internet is constantly evolving, as is the way people use it to obtain information and communicate with others. Here are a few of the biggest trends for 2017 that could influence the way your business engages in digital marketing moving forward.
Continued growth in advertising on Google and Facebook
At this point, advertising revenue and growth rates on each of these platforms are growing so quickly that any business not using these platforms is missing out. Facebook has seen a particularly large boom in ad revenue and continues to make advertising much more intuitive for business owners.
Increasing use of voice search and input
Speak-to-text applications are becoming more popular than ever with mobile devices. There are now such applications available from providers like Amazon, Google, Microsoft and Apple. Statistics from Google indicate about 70 percent of all search requests on Google’s Assistant come in the form of natural or conversational language, and about 20 percent of all mobile queries are made by voice. That latter figure is expected to continue a rapid increase over the next few years.
Continued growth in usage of ad blockers
Internet users continue to take more steps to block intrusive ads to improve their web browsing experience. Many browsers come with built-in pop-up blockers, but Adblock Plus and various other browser extensions and applications make ad blocking abilities even stronger. This is perhaps the biggest reason why native advertising has become one of the fastest-growing types of marketing—it usually features higher quality content and does not interrupt the user experience, while also being exempt from ad blocking features.
Mobile growth has finally started to slow
Eventually it was inevitable we would reach the point where mobile use could no longer continue growing at the same blistering pace. We have finally reached that point. Mobile use is still growing, but with a larger percentage of people than ever using their mobile devices for regular internet browsing, that growth is not at the same levels it was in years passed. Marketers must still make mobile a cornerstone of their strategies, of course.
For more information about digital marketing trends for this year and beyond, contact our team at Viral Solutions.
Copyright 2017 Viral Solutions LLC
by Jordan Thomas | Chief of Doubling your Small Business
We help overwhelmed small business owners duplicate themselves – so business can be fun again.
Viral Solutions LLC is a Digital Marketer Certified Partner, an Infusionsoft Certified Consultant and a Google Partner – Certified in AdWords.