Engaging Your Audience: Understanding how to segment users by state

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Marketing your list can be a push of a button today. However, it shouldn't be! You know you need to segment your list by interest and numerous demographics. Whether your marketing efforts use email or mobile sms, it is important to also segment those who engage in your content by their engagement state. Users respond differently based upon their real-time engagement level with your message.

In this post, we will discuss the basics of segmenting your valued list of contacts by engagement state and the best messages to send each and every one of them.

What do we mean by “engagement state“? An engagement state is a degree of interest, interaction or responsiveness that a recipient of your message displays or takes by way of action or inaction.

The four engagement states of your content subscribers and recipients:

The four engagement states of your content subscribers and recipients

Today, Viral Solutions’ mission is to provide its clients with the assistance needed to experience bursts of growth in their operations, and a big part of that is through the use of technology. When business owners feel overwhelmed, burnt out or unmotivated, Viral Solutions steps in to give them the tools they need to achieve new levels of success. At Viral Solutions, we help small business owners duplicate themselves – so business can be fun again!

Did you know 75% of Neophyte churn happens in the first few days?

Did you know that 90% of your audience becomes Comatose because you did not have a complete engagement strategy beyond their opt-in?

Did you know 40% of Engaged users will not register for continuity programs?

Did you know that 80% of Observers will engage in the first 24 hours of opt-in?

Successful marketers engage with users at every state of the lifecycle. What is crucial, is that successful digital marketers tailor their communications to each user's current engagement state with their content and personal voice. How do they message each of these states?

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All of us have experienced the erroneous email, poorly timed text message or spammy push notification. These poor quality deliveries damage the experience of all end users and have given the best digital marketers a bad name. Successful digital marketers use personalized, highly refined and targeted content delivery to guide their audience on the path of regular engagement.

Knowing your audiences engagement level can ensure your audience receives your communication that is inline with their needs, their wants, their expectations and their perceived value. Each engagement state should always receive a different message.

Top Campaigns by Engagement State:

Top Campaigns by Engagement State

You require and deserve the best tools available to achieve your goals and find success for your business. You deserve to work with a company that will not compromise your professional or personal ethics and integrity. Simply put, you have a right to the best business advice available, and we have a duty to provide that to you. The time is now for you to take a look at your business and consider what needs to be done for you to find your motivation once again and turn your business back into a well-oiled machine.

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Understanding how often users engage with you is foundational to messaging about your trip wires, core offers and profit maximizer. Once you have mastered this segmentation process, you are ready for more advanced segmentation messaging. Successful digital marketers send notifications to hyper-targeted user groups to enhance their ability to keep a list engaged. Make sure your message is on point.

Copyright 2015 Viral Solutions LLC

by Thomas von Ahn | Chief Elephant Slayer

thomas von ahn viral solutions

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.

Viral Solutions LLC is a Digital Marketer Certified Partner, Infusionsoft Certified Consultant and a Mobit Certified Partner. We help overwhelmed small business owners duplicate themselves – so business can be fun again.

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About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.