One of the best ways to improve your sales is to increase engagement in as many ways as possible. And, believe it or not, the best way to increase engagement is to simply ask your audience for it. The strategies used to ask your targets for more engagement are called “direct response” strategies. Here are some specific examples of these strategies that could help you increase engagement and, ultimately, your sales:
Make frequent use of calls to action
Every page on your website should have a call to action, asking your readers to do something. It might not even be to purchase a product—it could simply be to ask them to sign up for your newsletter by putting their email address into a submission field. You should use calls to action on all your marketing materials, even beyond your website, including signs, commercials, videos, and more.
Make offers on the sidebar of your website/blog
The sidebar on your blog is typically used for categories and archives of posts, but you can also take advantage of that high-visibility space by adding in special offers. The offer does not have to be related to the post—the point is just to take advantage of the visibility of that area on your site. These offers should include a field for readers to submit their name and email address to sign up for your newsletter.
Make an offer on your business card
If you regularly pass out business cards, include some information about a special offer people might be interested in. For example, include a web address at which a person can download a free copy of an eBook you wrote, right before or after you list all your contact information.
Always provide multiple methods of communication
One of the best ways to increase engagement is to provide your audience with multiple response methods. Don’t just give them a phone number—make sure they have your email address, physical address, fax number, website URL, and social media accounts. You still use one single call to action, but you just provide them with more ways to contact you.
These are just a few examples of ways you can use direct response strategies to increase engagement and get more responses out of your target audience.
Jon recently graduated from the University of Wisconsin Oshkosh with a degree in marketing and economics. He grew up in the suburbs of Chicago and loves his Chicago sports teams. Jon found his passion for marketing while in college and decided to pursue a career in the digital side of marketing. He is an eager learner and started with Viral Solutions as an intern before accepting a position upon graduation. Outside of work, Jon enjoys hanging out with friends and watching sporting events.