Table of Contents
One of the best ways to improve your sales is to increase engagement in as many ways as possible. And, believe it or not, the best way to increase engagement is to simply ask your audience for it. The strategies used to ask your targets for more engagement are called ādirect responseā strategies. Here are some specific examples of these strategies that could help you increase engagement and, ultimately, your sales:
Make frequent use of calls to action
Every page on your website should have a call to action, asking your readers to do something. It might not even be to purchase a productāit could simply be to ask them to sign up for your newsletter by putting their email address into a submission field. You should use calls to action on all your marketing materials, even beyond your website, including signs, commercials, videos, and more.
Make offers on the sidebar of your website/blog
Make an offer on your business card
If you regularly pass out business cards, include some information about a special offer people might be interested in. For example, include a web address at which a person can download a free copy of an eBook you wrote, right before or after you list all your contact information.
Always provide multiple methods of communication
One of the best ways to increase engagement is to provide your audience with multiple response methods. Donāt just give them a phone numberāmake sure they have your email address, physical address, fax number, website URL, and social media accounts. You still use one single call to action, but you just provide them with more ways to contact you.
These are just a few examples of ways you can use direct response strategies to increase engagement and get more responses out of your target audience.
For more information and tips, contact us today at Viral Solutions. We look forward to working with you.
