Common Google AdWords Mistakes You Must Avoid


Google AdWords, when used strategically and correctly, can be an outstanding tool in your arsenal to help draw more attention to your website and generate new sales. Best of all, it’s a rather inexpensive digital marketing option, and you can get it set up quickly and easily.

However, if you have never worked with AdWords before, you might not understand how to get the most out of its features.

We see many business owners making some big mistakes that are easy to make and can be potentially damaging to your marketing. Here are a few of these most common AdWords mistakes:

google adwords

Search Engine Marketing (SEM). This refers to what we used to call Paid Search, Pay-Per-Click (PPC), AdWords, Cost-PerClick (CPC). Many digital marketers classify SEM as including Search Engine Optimization. SEO is the act of improving a website’s rank in organic listings, purchasing paid listings or a combination of these. Whew! That’s a lot of technical terms, but all are important to understand and appreciate. The bottom line is that the skill is all about search engine advertising, whether that be organic or paid.

Looking for assistance in getting set up with AdWords? Work with Viral Solutions, who is happy to teach you how to begin your AdWords campaign and help you fine-tune it over time.

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We help overwhelmed small business owners duplicate themselves – so business can be fun again.
Viral Solutions LLC is a Digital Marketer Certified Partner, an Infusionsoft Certified Consultant and a Google Partner – Certified in AdWords.


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Filed Under: Business Tips