Should You Be Using Paid Traffic to Your Website?


When it comes to website traffic, there are two main types: organic and paid. Organic traffic is the kind of traffic that comes to your site naturally, without you having to do anything. This might include people who find your site through a search engine, or who come to your site after seeing it shared on social media. Paid traffic, on the other hand, is the kind of traffic that you have to pay for. This includes PPC (pay-per-click advertising) ads or banner ads on other websites. Both types of traffic can benefit your website in their own ways.

Why Most Business Owners Shy Away from Paid Traffic

The biggest reason business owners shy away from paid traffic is that they don't want to spend money on something they feel they should be able to get for free. After all, if your website is good enough, people should be able to find it without you having to pay for ads, right?


Just because you have a great product or website doesn't mean that people will be able to find it. In fact, unless you're actively working to make your site more visible, there's a good chance that it's not getting seen by many people. And if you want people to buy from you or use your services, you need them to be able to find you first.

Paid traffic is a great way to get your site in front of more people, and it can be well worth the investment. Of course, paid traffic has some risks involved. It's essential to understand both the pros and cons before deciding whether it's right for your business.

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What are the Benefits of Paid Traffic?

Several benefits come with using paid traffic for your website. These benefits can help you to increase your sales, get more leads, and grow your business. Some of the top benefits of paid traffic include:

1. Reach a Wider Audience

One of the most significant advantages of paid traffic is that it allows you to reach a wider audience than you would be able to organically. 

2. Get More Targeted Traffic

Paid traffic is also more targeted than organic traffic. When someone clicks on one of your paid ads, it's because they are already interested in what you have to offer. You can target specific demographics, interests, and locations using paid ads. You can ensure that your ads are being seen by people who are more likely to be interested in what you have to say.

This means they're more likely to convert into a paying customer than someone who stumbles across your site organically.

3. Get Results Quicker than with Organic Traffic

Organic traffic can take a long time to build up. If you're just starting, it can be months or even years before you see any actual results. With paid traffic, on the other hand, you can start seeing results almost immediately. This makes it a great option if you need to increase your traffic levels for any reason quickly.

4. Increase Your Brand Awareness

Paid traffic can also be used to increase your brand awareness. When people see your ads on a regular basis, they'll start to become more familiar with your brand. This can lead to an increase in sales and customers down the line.

Businessman using his laptop to check on the status of his paid traffic.

5. Generate More Leads and Sales

At the end of the day, the goal of most businesses is to generate more leads and sales. And paid traffic can undoubtedly help you to do that. By increasing your visibility and making it easier for people to find you, paid traffic can increase both leads and sales.

6. Get More Insight into Your Customers

When you use paid traffic, you'll also get more insight into your customers. This is because you'll be able to track how they found your site, what kinds of ads they clicked on, and what actions they took after landing on your site. This information can be extremely valuable as you work to improve your marketing campaigns.

One of the most important things to do when running a paid traffic campaign is to set up tracking links. Tracking links are special links that include information about where the click came from. This information can be used to track things like which ads are generating the most clicks and which keywords are driving the most traffic.

There are a few different ways to set up tracking links. The one you use will depend on the platform you're using and the level of data you want to collect. The simplest way to set up tracking links is to use Google Analytics URL Builder. This tool allows you to add parameters to your URLs so that you can track things like the source of the traffic, the campaign, and the keyword that was used. You can then view this data in Google Analytics under Acquisition > Campaigns.

If you're using a more sophisticated platform like LinkedIn Ads, you can use their built-in tracking system. LinkedIn allows you to track conversions, leads, and even sales. You can view this data in your LinkedIn Ads account under Reporting > Conversions.

Finally, you can use a third-party tracking platform to track even more data. These platforms can provide detailed data about your traffic, including where the traffic is coming from, what device it's coming from, and what keywords are being used. This data can be precious when it comes to optimizing your campaigns.

No matter what method you use, setting up tracking links is essential if you want to see how your paid traffic campaigns are performing.

The Bottom Line

Paid advertising is a powerful tool that should be at the core of your digital marketing efforts. It provides instant visibility for your business and can help you reach more customers quickly and easily. By using paid traffic, you can ensure that your website always appears near the top of search engine results pages, helping you to attract more visitors and drive more sales. If you're not currently using paid advertising, now is the time to start. Get in touch with us for a free marketing audit today.


At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul.

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Filed Under: Content Creation

About Jon Maday

Jon recently graduated from the University of Wisconsin Oshkosh with a degree in marketing and economics. He grew up in the suburbs of Chicago and loves his Chicago sports teams. Jon found his passion for marketing while in college and decided to pursue a career in the digital side of marketing. He is an eager learner and started with Viral Solutions as an intern before accepting a position upon graduation. Outside of work, Jon enjoys hanging out with friends and watching sporting events.