What’s In a Name? Why Some Startup Names Can Lead to Failure

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Fair or unfair, the name of your company is going to have a big impact on the way people view it, especially if it’s the first time people are hearing about it. A good name is part of making a good first impression, and it’s very hard to come back from a bad first impression.

So where exactly do people go wrong in naming their companies? Here are a few of the most common mistakes made by entrepreneurs when naming their business:

Make a statement early by choosing a strong name with meaning behind it that sets you apart from your competitors. Contact us at Viral Solutions today for more tips as you prepare to launch.
by Christine Kelly

CEO and Queen Bee | Viral Solutions LLC

Prior to joining Viral Solutions, Christine held executive leadership roles at some of the largest small business consulting firms in the USA. Her experience includes leading direct reports of over 130 remote sales agents who generated $38mm in annual revenue. She obtained her Marketing degree from British Columbia Institute of Technology. Bring her C-Suite experience to your small business. Although our company is virtual, and we can work with you wherever you are located, she is located in Denver, Colorado and owns a second home in Vancouver, BC Canada.

 


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