Using Facebook to Learn More About Your Audience

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facebook audienceDo you already have a fan base on Facebook? Congratulations! Now, what do you know about your fans? Not sure? That’s okay, you can do a little detective work and find out more about your audience. Use the tips below to gain a better understanding of your audience, its likes and dislikes, and problems that your business can solve.

Start with Facebook Insights – Log into your Facebook page and click on See Insights. Facebook recently redesigned Insights to make it easier to discover what’s working on your page (and what isn’t), learn more about your those who interact with your page, and make smarter decisions for connecting with your audience in the future. The Insight dashboard is highly visual, making it a great tool in its own right. To learn more about your audience, click on the People tab. Here you’ll see your audience’s demographics including gender, age ranges, cities, countries, and languages spoken. Within just a few minutes, you could know more about your audience than you ever thought possible!

Use Facebook Graph Search – Enter the search term “Fans of [Your Page]” and see a list of thousands of your fans along with their interests. You’ll see large pictures of each fan along with a synopsis of some of their interests. If you want to refine your search, say for example if you want to look only at men who like your page, use the Refine This Search box in the right pane. You can refine by gender, relationship, employer, current city, hometown, school, friendship, name, and other page likes.

Ask – Use Facebook posts or post a poll to ask your audience questions. For example, you could ask your fans to share their biggest frustrations related to your niche. Their answers could be insightful and may prompt you to devise a solution. Facebook recently removed its polling tool, making posting a poll far more difficult than it used to be. To get around this, consider using a third party polling tool and embedding the poll on your Facebook page. In either case, asking your fans for their insights is a great way to learn more about them as well as drive engagement.

Take what you’ve learned about your audience and tailor your posts to better meet its needs. For example, if you’ve discovered that your audience is 95 percent female, you might tailor your promotions to appeal to that demographic.

Finally, consider whether or not your current fan base consists of the people that you want to attract to your business. If it does, use what you know about your audience when placing Facebook ads or running promotions so that you attract more of the same. If it doesn’t, you’ll need to work on building the right type of audience.

Thomas von Ahn – Chief Elephant Slayer – Viral Solutions LLC
thomas von ahn

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.

 


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Filed Under: Analytics

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.