Do you already have a fan base on Facebook? Congratulations! Now, what do you know about your fans? Not sure? That’s okay, you can do a little detective work and find out more about your audience. Use the tips below to gain a better understanding of your audience, its likes and dislikes, and problems that your business can solve.
Start with Facebook Insights – Log into your Facebook page and click on See Insights. Facebook recently redesigned Insights to make it easier to discover what’s working on your page (and what isn’t), learn more about your those who interact with your page, and make smarter decisions for connecting with your audience in the future. The Insight dashboard is highly visual, making it a great tool in its own right. To learn more about your audience, click on the People tab. Here you’ll see your audience’s demographics including gender, age ranges, cities, countries, and languages spoken. Within just a few minutes, you could know more about your audience than you ever thought possible!
Use Facebook Graph Search – Enter the search term “Fans of [Your Page]” and see a list of thousands of your fans along with their interests. You’ll see large pictures of each fan along with a synopsis of some of their interests. If you want to refine your search, say for example if you want to look only at men who like your page, use the Refine This Search box in the right pane. You can refine by gender, relationship, employer, current city, hometown, school, friendship, name, and other page likes.
Ask – Use Facebook posts or post a poll to ask your audience questions. For example, you could ask your fans to share their biggest frustrations related to your niche. Their answers could be insightful and may prompt you to devise a solution. Facebook recently removed its polling tool, making posting a poll far more difficult than it used to be. To get around this, consider using a third party polling tool and embedding the poll on your Facebook page. In either case, asking your fans for their insights is a great way to learn more about them as well as drive engagement.
Take what you’ve learned about your audience and tailor your posts to better meet its needs. For example, if you’ve discovered that your audience is 95 percent female, you might tailor your promotions to appeal to that demographic.
Finally, consider whether or not your current fan base consists of the people that you want to attract to your business. If it does, use what you know about your audience when placing Facebook ads or running promotions so that you attract more of the same. If it doesn’t, you’ll need to work on building the right type of audience.