Digital Marketing | Top 10 new sources for trends and more
Staying on top of the latest in digital marketing can take endless time and energy. Quality sources for news about the newest trends and how-to articles are scattered around the web. Below, we’ve compiled 10 of the most useful news sources for digital marketing information.
- Search Engine Land
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio. Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.[2] The fundamental concept in digital marketing is based on the inbound marketing approach or generally its called customer centric approach.
Search Engine Land provides daily news coverage of the search marketing industry. It takes a journalistic approach to reporting on industry trends, companies and developments. The coverage is timely and thorough, making it a great resource for industry professionals.
This source is also focused on the search engine industry. Search Engine Watch offers visitors insight and analysis of industry trends, often breaking down new ideas into simple, easy-to-read how-to articles.
Social Times is run by AdWeek and gives visitors and diverse offering of current trends and news in the social media universe. It’s a good resource for information without too much analysis.
Started as a blog, Search Engine Journal offers a blend of search news, how-to articles, tips and tricks. While news isn’t its primary focus, it is a useful source for those relatively new to digital marketing.
Social Media Today is a good source when you require up-to-the-minute news on what’s happening in the social media world. This is a place where social media experts can dispense and discover industry news.
Mashable is a reputable source for social media news and has been referred to as a “one stop shop” for the latest information in the digital realm. There’s a fair amount of content dedicated to tech developments, too, making it a great place to learn what’s new in mobile, gadgets, entertainment and more.
This site is an excellent bookmark for any content marketer. With a variety of useful topics, Content Marketing Institute provides educational information that is useful for professionals looking to produce valuable content.
This blog provides a thorough, entertaining array of topics beneficial to the content marketer. Subjects like social media, advertising, infographics and other online marketing strategies are covered in longer, more in-depth articles.
Moz gives a new take on key content marketing areas: search engine optimization, quality content, and digital marketing trends. Articles are supplied by industry professionals and offer tips, tricks and insights.
Copyblogger is less news-focused and more craft-focused. With loads of advice for generating quality content, it also supplies actionable articles that instruct your own content creation.
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by Christine Kelly
CEO and Queen Bee | Viral Solutions LLC
Copyright 2015 Viral Solutions LLC
Prior to joining Viral Solutions, Christine held executive leadership roles at some of the largest small business consulting firms in the USA. Her experience includes leading direct reports of over 130 remote sales agents who generated $38mm in annual revenue. She obtained her Marketing degree from British Columbia Institute of Technology. Bring her C-Suite experience to your small business. Although our company is virtual, and we can work with you wherever you are located, she is located in Denver, Colorado and owns a second home in Vancouver, BC Canada.
Viral Solutions LLC is a Digital Marketer Certified Partner and an Infusionsoft Certified Consultant.
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