The last couple years, video advertising online has absolutely blown up, and today it’s bigger than ever before. Today, many small businesses are realizing that a smart use of digital video can have big effects while still being friendly to their budgets.
Here are a few tips that can help you to get started on building a successful video marketing campaign:
• Know your audience. As with any kind of marketing campaign, you have to have a certain level of understanding of who your customers are and what they
are looking for. Before you even think about entering production, make sure that you know the most effective ways to reach out to your customers and that you have a plan for your video.
• Stay brief. Sure, the temptation is going to be to pack a lot of information into a movie, but remember that when you’re dealing with digital marketing, the attention spans of your viewers are going to be a lot shorter. You need to create videos that get across the message you’re looking to make in a short amount of time, otherwise you risk people tuning out and clicking away from the page.
• Tell a story. People don’t want to watch videos that feel like companies are pushing products or services at them. Instead, figure out a way to tell a story with your videos that still fits within your brand. These stories should evoke emotions, whether it’s humor, excitement, wonder, interest or, in special cases, anger. This is the most difficult part of creating digital video advertisements, but also the most important—your story needs to intrigue and inform your target audience.
• Set your goals. What are you hoping to get out of your video marketing campaign? Are you looking for certain engagement metrics, or click through rates? Are you looking to create greater brand awareness, or just get people talking? These goals will influence the type of videos you create and how you track their success.
Video marketing is an essential aspect of any business’s content marketing plan today. Contact us at Viral Solutions for more tips on how you can make it work for you.
Copyright 2015 Viral Solutions LLC
by Christine Kelly
CEO and Queen Bee | Viral Solutions LLC
