These Statistics Show the Importance of Digital Marketing in Today’s Business World

August 6, 2015 by Thomas von Ahn

All signs point to digital marketing still being a growing field in 2015 and beyond. More companies in an increasingly large variety of industries are jumping aboard the digital marketing train, building and fine-tuning their websites and social media profiles to figure out the best way of engaging new customers online.

If you needed any more indication of just how important digital marketing is to today’s business world, here are a few eye-opening statistics you might find interesting:

In 2014, companies spent on average approximately 25 percent of their total marketing budgets on digital advertising. However, that number is expected to swell to approximately 75
We help overwhelmed small business owners duplicate themselves – so business can be fun again.

percent over the next five years.
Approximately one third of all customer service interactions took place online in 2014, a number that is expected to grow to more than 53 percent by the end of this year.
Approximately 80 percent of customers do a significant amount of online research before making a major purchase decision, and 46 percent use some form of social media to help guide their decision.
Approximately 42 percent of all CMOs say skills with analytics will be a core competence in marketing within the next few years, but you can expect that number to continue to grow quickly.
Total spending on online display advertising in the United States will reach about $23.6 billion by the end of this year.
About half of all employed adults online said digital media has changed the way in which they work, including the amount of hours they work and the number of people they are regularly in contact with.
About 38 percent of companies will increase their digital marketing staff within the next year, but about half of those new positions will be either temporary or contracted workers.

It’s still anyone’s guess as to the extent to which digital marketing will develop within the next few years. Many companies are still working hard to overcome the challenges of getting results in a largely digital-driven marketing environment. But what is clear is that digital marketing is quickly becoming the most important aspect of a company’s advertising strategy.

For more information, contact our team at Viral Solutions today.

by Thomas von Ahn | Chief Elephant Slayer

We help overwhelmed small business owners duplicate themselves – so business can be fun again.

Viral Solutions LLC is a Digital Marketer Certified Partner, an Infusionsoft Certified Consultant, a Google Partner – Certified in AdWords and a Mobit Certified Partner.

Filed Under: Analytics Tagged With: digital marketer, marketing plan, marketing strategy, mobile marketing, ryan deiss, Strategy by Viral Solutions

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.