The Fussy Librarian (E-Commerce)

The first page of the Fussy Librarian Case Study.

Some of the Tactical Services We Executed:

Our team started by creating educational articles based on keyword research. We also built and optimized a separate WordPress site for authors (i.e., the client’s paying customers).

We developed various email marketing campaigns for their list based on interest and stage of the customer journey. Additionally, we automated the campaigns to reduce their staff’s workload.

Our team developed resources geared toward authors, encouraging them to learn more about the client’s offerings. We were able to bring in more leads and increase the client’s list size.

We increased traffic and sales using PPC advertising, combining copy geared toward authors, eye-catching graphics, and strategic keyword bidding. We applied data to ensure maximum ROI.

Our team produced quality copy for various channels (e.g., website, Facebook, Google Ads) that fit the client’s brand and spoke to the problems their target audience was experiencing.

We transferred the client’s customer-facing e-commerce piece from Infusionsoft by Keap to WooCommerce, streamlining the booking process and providing authors with a better user experience.