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Sometimes You Can Judge a Book By Its Cover

April 30, 2014 by Thomas von Ahn

Have you ever heard phrases like, “the cobbler’s children had no shoes,” or “the mechanic’s car doesn’t run?” These are old sayings that refer to the notion that the last thing a person wants to do when they get home is exactly what they do when they’re at work.

In the business world, however, this simply can’t be the case if you are hiring a vendor or employee. Would you really want to hire a marketing firm, for example, that doesn’t engage in social media or web marketing themselves?  Would you hire an HR firm that has extremely high turnover rates or pending law suits from employees? Chances are high that you would say “no” to both of these questions.

As you look to hire a company to accomplish various tasks for your business, don’t feel bad about judging the book by its cover. When you speak to a representative from that company, do you establish an immediate rapport with them? When you look at the company’s website, does it appear that they are proficient in the services that they provide?

Here are some tips that will help you to “judge a book by its cover” when you choose companies and service providers to hire: shutterstock_125063339_815x565

Do a quick Google search. Find all the information that you can about the company through a simple Google search. Specifically look for any complaints that may exist, both resolved and unresolved. Find the name of the owner as well, and research his or her background.

Check with the company’s local Better Business Bureau. See if the BBB has any information about the company’s history.

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Investigate client testimonials. If the company has any testimonials listed on its website, try calling the people listed in the testimonials to learn more about their experience with the company.

Look for job postings by that company. This should give you an idea of the turnover rate in the company. A high turnover rate could indicate that people are not satisfied in working with the company.

Take a look at the blog and website. See how up to date the company’s blog is, as well as posted articles and web content. You want to see a company that takes the initiative to keep its own site updated regularly.

You deserve to work with the best companies and vendors available, so it’s important that you do your due diligence and research companies before you choose to use their services. Consider these tips, and remember: sometimes, it’s ok to judge a book by its cover!

Thomas von Ahn | Chief Elephant Slayer | Viral Solutions LLC

thomas von ahn

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.

 


At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul.

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Filed Under: Analytics Tagged With: bullying, etiquette, forgiveness, manners, small business, small business needs, small business tips, thomas von ahn, viral solutions

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.

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