Social Media Mindset: It’s All About Having Conversations

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Posting to a blog, Twitter, Facebook, Pinterest, LinkedIn, a forum, or any other social media platform is akin to starting or participating in a conversation. Keep this in mind, and you’ll soon be a master at social media!

For example, let’s say that you are a dress shop owner who enjoys chatting with your customers when they stop by your shop or when you bump into them at social functions. Knowing that your customers are interested in fashion, you might talk about the latest spring fashion trends. You might ask something like, “What do you think about peach-colored lipstick?” or “Did you hear that Michelle Williams is back with Louis Vuitton again this year?”

While you might ask about their kids or talk about the weather, you’d most likely stick with a topical subject. The same is true when striking up conversations on Twitter, Facebook, and other social media sites. With that in mind, use your social media mindset to stay relevant and on topic.

Adjusting your social media mindset in this manner can: social media mindset

Social Media Conversation Starters

Start by writing down a list of categories or topics your customers, prospects, and followers are interested in. Using our fictional dress shop as an example, sample topics might include:

Once you’ve identified about five to ten go-to topics, you’ll always have something to talk about on your social media pages. You might assign each topic its own day of the week, making it even easier to get started. For example, if it’s Monday and you’ve designed Monday as the day to showcase a fashion designer, all you need to do is pick a designer, post a photo, and start a conversation.

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To get even more engagement, ask questions – ideally open-ended ones. For example, “What do you think about wearing sleeveless dresses to work?” is an open-ended question that prompts others to share their opinions.

On social media, another way to drive engagement is with “this or that” questions. For example, “What do you prefer: pleated skirts or ruffles?” This approach allows users to share their preferences and often results in a give-and-take conversation between those who prefer one choice and those who prefer the other.

You don’t necessarily need to start each conversation with a question. In fact, you might want to share interesting information. Let’s say you’ve just discovered some interesting statistics about your industry and think your followers will find them interesting. Go ahead and share a link, special report, infographic, or other information and see what your followers have to say. Once they start commenting, join the conversation. Answer questions when they crop up, add your insights, and thank people for sharing their thoughts. If comments are sparse, take charge. You might talk about one of the statistics that was an eye-opener for you.

Social media may be a marketing tool, but it’s also a social environment. Change your social mindset and get the conversations started!

Thomas von Ahn | Chief Elephant Slayer | Viral Solutions LLC
thomas von ahn

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.

 

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Filed Under: Social Media

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.