How to Minimize Expenses While In the Startup Phase
When you're just getting started with your small business, you most likely don't have a whole lot of money to throw around. This means that it's extremely important that you keep your expenses to a minimum across the board, at least until you're able to get additional funding or reach a certain level of sales success.
Here are a few of the best ways that you can make spending cuts in the early phases of your business:
1) Talk directly to customers rather than spending a lot on traditional marketing efforts.
Customer reviews and testimonials are more valuable when you're trying to make a name for your business than traditional ad space. If you buy up ads without having any validation about the quality of your product, you're most likely just going to be throwing your money away. There are certainly still ways that you can get the word out about your business (especially through web marketing), but don't make buying ads a priority in the earliest stages of your business. Lastly, while it can be a slow process, face-to-face greetings and social networking has immense power at this stage in the life of your new business.
2) Carefully analyze the pros and cons of every expense. 
Ask yourself if the rewards to an expense are worth the amount of money you'd have to pay. What is the likelihood that the expense will yield some sort of positive return to your business? This will help you to stay focused on the customer, creating revenue and becoming a profitable organization. There will be plenty of time later on for you to look into some luxury expenses.
3) Don't spend too much on your first product.
It's important that you get your initial product to market as soon as possible so that you don't waste too much money on the launch. This isn't to say that you should compromise the quality of your initial product, but you should understand that you can't realistically spend tons of money on perfecting a first product when there's no guarantee that it will succeed on the market.
4) Create a culture of frugality.
Set an example within your business; everyone should see that you're being as creative as possible within a small budget. If the rest of your team sees their leader conserving funds whenever possible, they will be encouraged to do the same.
For more tips about staying frugal in the early stages of your business, contact us today at Viral Solutions. We're here to help you find success with your business and achieve the goals you've always dreamed of!
Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.
At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul.
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