Launching a New Product or Service on Social Media


So, you’re getting ready to launch a new product or service? Social media obviously comes to mind, especially if you already have a healthy following of customers and prospects. Use the tips below to plan a successful product launch on social media.

1. Identify the best channel mix for your launch. While the bulk of your launch may take place on Facebook or through your email list, you may want to include other channels such as your blog, Twitter, Pinterest, and YouTube. These channels can work in conjunction with one another if you plan ahead.

2. Create a launch schedule. Think about your product launch as a blockbuster film. Movie studios start generating buzz long before movies hit the theaters. For example, you’ll likely hear about the latest star to join the cast – and the movie hasn’t even been shot yet. You’ll see previews for the movie a year before it’s ready. While your product launch may not take years to materialize, you can take a cue from Hollywood by generating anticipation. One way to do this is to start with the product’s launch date and work backwards. Create a schedule of social media activities leading up to the launch.

Activities to consider include the following:

3. Create a work breakdown structure. Now that you have a schedule filled with launch activities, what needs to happen? Who needs to do it? And when? Work breakdown structures are commonly used by project managers to ensure that all project work gets done on time and within budget. When it comes to launching a product, you are a project manager whether you call yourself one or not. Work breakdown structures sound like a lot of work at first, but they really aren’t. In fact, you’ll likely find yourself working more productively once you have a work breakdown structure in place.

Essentially, you break down the work into its smallest components, making the work more manageable. Use your schedule and break each milestone down into its individual tasks. You can do this using software, an outline in Microsoft Word, or index cards. For each task, write down which milestone it is associated with, what needs to be done, by whom, and by what date.

Finally, start tackling each task. Before you know it, launch day will arrive! With a well-thought out plan properly executed, your launch should be met with excited buyers who have been waiting anxiously.

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by Thomas von Ahn – Chief Elephant Slayer – Viral Solutions LLC
thomas von ahn

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.


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Filed Under: Social Media