Facebook, Twitter, LinkedIn, and other social media sites all have mobile apps, making it easy for social media users to interact with their friends, family members, and favorite brands when on the go. While these social apps, by extension, give your business profiles a mobile presence, what happens when a mobile user clicks through one of your links to your blog? If your blog is optimized for mobile users, great. If not, not so great.
According to Social Media Examiner’s 2014 Social Media Marketing Report, the vast majority of social media marketers (72 percent) are not optimizing their blogs for mobile users. If a mobile users clicks through to an unoptimized blog, the experience on their mobile device will be sub-par. Thus, you may receive a higher number of bounces and much lower conversions. With this in mind, consider optimizing your blog for mobile.
Is Your Audience Mobile?
Start by finding out if your audience is mobile. Google Analytics will tell you. Go to your Google Analytics account and check Audience > Mobile > Overview to see an overview of your blog’s visitors broken down by desktop, mobile, and tablet use. From there, go to Audience > Mobile > Devices to view trend lines and see if this audience is growing (it probably is).
Test Your Blog on Your Own Mobile Device
Not sure if your blog is mobile friendly or not? Test it on your own device. Is it cluttered and hard to read? Do you have to scroll excessively? Do pop-up ads make it difficult to navigate?
Or, is the blog clean and easy to navigate despite your tiny screen? Even if it looks good on your device, keep in mind that other devices may encounter problems if your blog is not truly optimized for mobile.
Options for Mobile Optimization
Several options are available including:
- Using a professional website designer to optimize your blog for mobile users. Your designer may suggest a separate “mobi” site or a redesign of your existing site so that it is “responsive” and automatically detects device type and displays your site accordingly.
- Using a responsive theme for your blog. If you’re the do-it-yourself type, you could switch from a standard to a responsive theme for your blog. If you use WordPress, free and premium responsive themes are readily available.
- Using a WordPress plugin. If you love the look of your existing theme, consider using a WordPress plugin that will create a mobile version for your theme.
Optimizing a blog for mobile use has become increasingly important as more social media users access their favorite social networks via mobile apps. If you use social media to drive traffic to your blog, make sure that mobile app users have a clean, optimized experience by optimizing your blog for mobile users.
Thomas von Ahn | Chief Elephant Slayer | Viral Solutions LLC