How to Define Your Competitive Advantage


As the owner of a small business, it's important to understand what it is about your products, services or processes that makes customers want to choose you. This is referred to as your competitive advantage. When you can figure out how to gain a competitive advantage within your industry, that's when you'll really start to see some growth as a business.

Every business desires to be the top competitor in its industry or niche, but only those that are able to take a good introspective look at their organization are able to figure out how to get to that position. What is it that you do better than anyone else, and how can you make sure that people know this about your business?

Here are some different areas of your business that you can look at to find your competitive advantage:

There are plenty of other ways that you can find a competitive advantage within your industry, but these are three ways that all businesses can use to find it for themselves. If you have any questions, contact us today at Viral Solutions!

Thomas von Ahn | Chief Elephant Slayer | Viral Solutions LLC

thomas von ahn

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.


At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul.

Stay Up To Speed in the Ever Changing World of Marketing!

Sign-up today for FREE, monthly marketing tips, loopholes, and news to EXPLODE your Return on Investment!

Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us.

Filed Under: Analytics

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.