Getting Better at Managing Your Business’s Reputation Online

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With today's technology, it's now easier than ever to assess what customers and the general public think of your business. In just a few minutes, you can access ratings, reviews, or social media chatter to see what people are saying about your company. Why they either love it or hate it and what their overall experience has been like while working with you.

This is, of course, a double-edged sword. Customers are now able to make more informed purchase decisions than ever before and can much more easily get an idea of the quality of services or products offered by a specific company.

However, business owners need to take greater efforts to handle their reputation online and make sure they’re putting a positive image out there for their customers.

online reputation

If people are talking about you and your business online, you want to know about it. As a small business, it’s important to monitor your online reputation. Gaining the trust of consumers will make or break your company. Positive reviews and word of mouth marketing equate to trust and most people flock to online sites to review a business or get the opinion of friends and acquaintances. It’s essential to your business that you monitor what customers are saying so that you can promote the positive reviews and make amends with the negative. “6 Tools for Monitoring Your Online Reputation” by Alexa Matia at Entrepreneur.com

Monitoring versus management

To truly get a handle on your online reputation, you need to understand the major differences between monitoring and managing your reputation. While both of these tasks are done to ensure you are maintaining a good reputation, they are performed in different ways.

Reputation monitoring is essentially staying vigilant as to what others are saying. This is, of course, important—you can’t manage or change your reputation without first understanding what people are saying about you. Management, however, involves the decisions you make and the actions you take to begin influencing people’s opinions about your brand.

Simple tips for better online reputation management

If at all possible, you should have someone on staff who is there specifically to handle your online reputation. Of course, not all small business owners have the resources at their current stage to hire someone specifically designated to public relations, so you as the business owner might need to temporarily take on that task.

You need to be able to find solutions for any issues that arise in your reputation monitoring, such as common consumer complaints or suggestions. Time is of the essence. The longer you delay, the more potential harm your reputation could incur. Additionally, you must be able to plan for the future so that your company can avoid these issues popping up again.

Here are a few basic principles of good online reputation management:

These are just a few of the most basic guidelines for better online reputation management for brands of all types. For more in-depth tips for your specific business and more information about the various types of tools available to make reputation management even easier, contact us today at Viral Solutions and we will be pleased to be of assistance.

Lindsey Perron

 Lindsey Perron

Queen of the Machine for Viral Solutions LLC

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“If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.” ~ Simon Mainwaring

 

customer value optimization specialist

 

 


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Filed Under: Business Tips

About Lindsey Perron

As Thomas’ daughter, Lindsey was introduced to the world of sales and marketing at an early age. Curious about what her dad did, Lindsey would jump at every opportunity to help and ride along on sales calls. Always quick to take charge and lead the group—a trait that has only grown with time—Lindsey was frequently told by her parents that she was destined to be a manager or CEO of some sort. While working toward earning her bachelor’s degree in human services from the University of Wisconsin-Oshkosh, Lindsey interned with the UW Office of Equality and Affirmative Action and served on several councils, which gave her the opportunity to develop her persuasive writing skills, researching skills, problem-solving skills, project management skills, and more. After working as the lead teacher of the 4-year-old room at the local daycare center, Lindsey decided to switch gears and join the Viral Solutions team. In her position, Lindsey is able to help clients think through an end goal and reverse engineer it into the steps needed to achieve it.

When she’s not working, Lindsey loves spending time with family, be it traveling somewhere together or just hanging out at home.