How to Get People Talking About You on Social Media

by

By now, most people understand the kinds of benefits that an effective social media marketing campaign can have for their company. They also have an understanding of the kinds of content that they should be sharing on their pages to reach out to their customers.

Where companies often have problems, however, is actually building up a significant amount of buzz surrounding their social media platforms to the point where they’re actually seeing substantial growth in followers.

Here are a few tips that could help you to build that buzz to more effective levels:

Give instructions. If you want your followers to tweet using a hashtag, just tell them to do it! If you want them to send in pictures of a specific item or selfies with your product, post aWord Cloud with Social Proof related tags Facebook status directing them to do so. It sounds overly simple, and yet there are a lot of businesses that aren’t taking advantage of this easy way of increasing engagement.
Promote your account. Facebook and Twitter offer promotion options that allow you to pay a fee for a certain level of promotion. This could be a good way to get an initial boost in your followers that will help in getting the word out about your presence on social media.
Stay timely. If there’s a big pop culture phenomenon or news item that’s trending on social media, join in the discussion using appropriate terms or hashtags to ensure you’ll be noticed. Of course, resist the urge to comment on inappropriate news items, and always try to maintain some link between the trending topic and your brand.
Use pictures and video. Studies have shown that people are more likely to comment, share or “like”/retweet a post that has an attached image or video than a simple text update. Therefore, whenever possible, use pictures and video to get your posts noticed on people’s newsfeeds.
Run contests. A great way to get people involved on your social media is to run quizzes or contests, where you offer the winner some sort of prize. A common example is a restaurant offering a free meal to the first person to correctly answer a trivia question related to the company. People love free stuff, and their comments on your posts will show up in their friends’ news-feeds.

Looking for more ways to expand your social media reach and buzz? Work with us at Viral Solutions!

Copyright 2015 Viral Solutions LLC

infusionsoft certified consultant

Thomas von Ahn | Chief Elephant Slayer | Viral Solutions LLC
thomas von ahn viral solutions

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.

 

 


At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul.

Stay Up To Speed in the Ever Changing World of Marketing!

Sign-up today for FREE, monthly marketing tips, loopholes, and news to EXPLODE your Return on Investment!



Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us.

Filed Under: Social Media

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.