Customer Delight | Empowerment and Promises


The vast majority of small business leadership, over 80%, say they give great customer service. However, when their customers were asked if that were true, less than 10% agreed. The marketing phrase, “we give great customer service” is now an old cliche. Obviously, a discrepancy exists in the data or their is a total lack of connection between the service provider and their client.

Is customer satisfaction good enough? Is true customer delight the objective? Perhaps it depends on who is delivering what and what it is that the firm values.

The statistic shows that saying you're going to do something and actually doing it are two different things. Customer delight is the do here, not just pure satisfaction. You have no guarantees that your customers will want to stick around with you long enough to really give your business a chance. Satisfied customers will not be your advocate.
True customer delight starts with being client focused. Its components are exceeding expectations, empowering employees and making promises that can be and are kept. Giving value beyond expectations is not easy! However, it is a challenge worth accepting.

customer delight

We aren’t your standard tech geeks; rather than forcing technology to be a solution to every problem, we apply our outstanding knowledge and sales processes to the technology that’s available to us. This makes for much more effective, streamlined marketing campaigns. Today, Viral Solutions’ mission is to provide its clients with the assistance needed to experience bursts of growth in their operations, and a big part of that is through the use of technology. When business owners feel overwhelmed, burnt out or unmotivated, Viral Solutions steps in to give them the tools they need to achieve new levels of success. We help overwhelmed small business owners duplicate themselves – so business can be fun again.

You've won their business. Let's make sure you keep it! Here are some tips to achieving customer delight.

Your customers have chosen to partner with you. They have also invested their time in you, beyond the financial commitment. Your customer has the ability to refer business, be a brand beacon, provide social proof to increase your credibility – but only when they are beyond satisfied. Building a loyal customer base is the key to success. The better you are at delighting your customers the less competition you will have. “The customer's perception in your reality.” ~ Kate Zabriskie
Copyright 2016 Viral Solutions LLC
by Thomas von Ahn | Chief Elephant Slayer
platinum digital marketer certified partner

We help overwhelmed small business owners duplicate themselves – so business can be fun again.
Viral Solutions LLC is a Digital Marketer Certified Partner, an Infusionsoft Certified Consultant, a Google Partner – Certified in AdWords.



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Filed Under: Business Tips

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.