Content marketing strategies hardly stay put for long. Here’s how last year’s good ideas will evolve into 2016’s next big trends.
Social media across multiple platforms
Facebook and Twitter pages have long been important, and Google has integrated their Google + pages into search engine results, making it easier to discover businesses across platforms. The growing market share from platforms like Pinterest, Snapchat, Instagram and Vine means businesses need to diversify their social media strategy. These platforms are all unique in format – from sharable images on Pinterest to six-second clips on Vine – requiring businesses to also change their strategy.
Video is most important media content
Facebook now prioritizes video content, making your ads and posts with video more likely to be seen. Twitter and Facebook have both added auto-play to feeds, so viewers are automatically watching your videos just by scrolling past. Creating videos for your existing social media will make it easy to leap to the new platforms mentioned above, especially if they’re less than ten seconds.
Videos don’t need to have a Hollywood budget, but does need to be creative and engaging. If people are forced to watch video ads in their feed, it should be enjoyable and leave them feeling positive about the brand.
Content should be interactive
It’s getting easier – and more crucial – to be social on social media. Users enjoy the interactive aspect, replying to comment threads, annotating shared posts, and directly connecting with other users. Content marketers have long used social media for asking questions and holding contests in addition to interacting with users. The platforms are catching up; for example, Twitter rolled out a poll option this fall, allowing followers 24 hours to vote on a given question.
Social media taste-makers and content creators will drive traffic
The quickest way to increase reach on social media is to have someone else share content with his or her followers. The best content will be shareable; users will want to not only share, but also comment and annotate, allowing content to be posted beyond the individual business’ channel. Encouraging users to create content around the brand – video contest entries, responses to a question, or simply sharing thoughts on other interesting content – will be a smart strategy.
Prepare for the next step in content marketing evolution! Contact us today at Viral Solutions to get started.
by Christine Kelly
CEO and Queen Bee | Viral Solutions LLC
Copyright 2015 Viral Solutions LLC