Which Social Media Platforms are the Most Important for Businesses?


When you think of social media, which platforms immediately come to mind? A decade ago, you might have said Friendster, AOL, or MySpace. Today, you’d likely say Facebook, Twitter, and LinkedIn.

According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, the most important platforms for businesses are indeed Facebook, LinkedIn, and Twitter. 54 percent of respondents cited Facebook as the most important, 17 percent chose LinkedIn, and 12 percent said Twitter was the most important one. Blogging came in fourth with 8 percent of the vote. Other social media platforms such as Instagram (1 percent), Pinterest (1 percent), Google+ (3 percent), and YouTube (2 percent) barely registered.

Does this mean that the other social media networks are irrelevant or ineffective? Not at all. However, if you’re not sure where to start, it may make sense to start with the platforms that are widely believed to be the most important by other businesses.

Facebook, LinkedIn, Twitter, and blogging are all important, and they all serve different purposes. Thus, you may find that one is better for your business than another or that it makes sense to have two or more social profiles. Let’s take a quick look at the top four social media platforms:

Any of the these social media platforms can be a fantastic choice for your business. Which one do you feel is most important to you?

infusionsoft certified consultant



Thomas von Ahn | Chief Elephant Slayer | Viral Solutions LLC
thomas von ahn

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.



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Filed Under: Social Media