Which Social Media Platforms are the Most Important for Businesses?

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When you think of social media, which platforms immediately come to mind? A decade ago, you might have said Friendster, AOL, or MySpace. Today, you’d likely say Facebook, Twitter, and LinkedIn.

According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, the most important platforms for businesses are indeed Facebook, LinkedIn, and Twitter. 54 percent of respondents cited Facebook as the most important, 17 percent chose LinkedIn, and 12 percent said Twitter was the most important one. Blogging came in fourth with 8 percent of the vote. Other social media platforms such as Instagram (1 percent), Pinterest (1 percent), Google+ (3 percent), and YouTube (2 percent) barely registered.

Does this mean that the other social media networks are irrelevant or ineffective? Not at all. However, if you’re not sure where to start, it may make sense to start with the platforms that are widely believed to be the most important by other businesses.

Facebook, LinkedIn, Twitter, and blogging are all important, and they all serve different purposes. Thus, you may find that one is better for your business than another or that it makes sense to have two or more social profiles. Let’s take a quick look at the top four social media platforms:

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Any of the these social media platforms can be a fantastic choice for your business. Which one do you feel is most important to you?

infusionsoft certified consultant

 

 

Thomas von Ahn | Chief Elephant Slayer | Viral Solutions LLC
thomas von ahn

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.

 

 


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Filed Under: Social Media

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.