Marketing Trends Series: Mobile Video Rapidly Growing in Use Among Marketers

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Welcome back to our series on marketing trends that have taken over the industry in 2017. Today we focus on mobile video, a blossoming marketing niche that continues to grow more refined as more marketers focus on this specific tactic.

Over the last several years, video marketing has evolved into one of the most important marketing strategies a company can use online. It is impossible now to scroll through a Facebook newsfeed, a Twitter timeline or a web article without seeing video embedded. And it’s easy to see why!

Video has been shown in numerous studies to be one of, if not the, most engaging forms of content marketers can use.

marketing trends mobile video

Now, with people spending the majority of their internet browsing time on mobile devices, it has become more important for companies to ensure they have optimized their videos for mobile devices.

Here are just a few of the biggest reasons why mobile video has become an ideal marketing tool:

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Tips for creating a successful mobile video campaign

So now that we know why mobile video is so popular and important, how can companies set themselves up for success when it comes to using mobile video?

Here are a few tips:

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For more information and tips about mobile video marketing, contact us at Viral Solutions.

Copyright Viral Solutions 2017

Thomas von Ahn

Thomas von Ahn

Chief Elephant Slayer for Viral Solutions LLC

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Filed Under: Social Media

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.