Marketing Hacks for Small Business: How to Achieve Growth

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In the current fast-paced economic world, competition is stiffer, and there is no room for error, especially for small businesses. You must always be on the lookout for every chance to get your venture into the spotlight. Unfortunately, the current market and customer base are designed to put in the same marketing efforts as the household names. It's time for you to try these marketing hacks for small business.

Marketing Hacks for Small Business That will Take You to the Next Level

As a small business owner, you need to go the extra mile with your marketing strategies to sell your products and services and take your business to the next level. No marketing strategy is indeed guaranteed. However, considering the following modern marketing tips can help you make the breakthrough you are looking for.

Strategy. Research. Positioning. In That Order

Because of the difference in goals and the number of resources available for marketing, big companies do things differently from the relatively smaller ones. The traditional sequence starts from research and diagnosis for the established companies into segmentation, targeting, and positioning. 

After orientation, their marketers gather data through market research and then finish with marketing segmentation. 

On the other hand, small businesses should prioritize strategizing first, then research. This can be attributed to how small companies build their target segment profile with a hands-on approach. For instance, it is easy for small business owners to call or write emails to their customers asking them for interviews that can help build the business's profile. 

Consider Quality Over Quantity

Big, established businesses have a standard method of generating insight and data. First, they do qualitative research with a specific focus, including different groups and ethnography, to understand the market. They then use the collected insights to decide their next steps with the research. 

Usually, small businesses make excuses such as low budgets, lack of access to customers, and limited time for not adhering to this marketing strategy. However, there are affordable qualitative research tools that small businesses can use. 

Availability of free resources from various credible agencies or industry-leading publications, low-cost panel data, digital surveys, and polls are a few examples of how you can maintain quality over quantity while marketing. Many industry groups and experts publish essential consumer behaviors, trends, and shopping patterns. 

Use the “Versus” Position

The classic big marketing theory dictates that a business should focus on being distinct, on looking like itself, on salience, and, if it believes in differentiation, proper communication of the benefits it stands for should be relative to that of the competition. 

Fortunately, with the current technological improvements, small businesses can quickly rival big companies through messaging and pivoting to move with a trend or market. More prominent brands can be clunky and slow, especially when changing market dynamics and trends. 

Don't Be Afraid of Pricing Higher

Pricing is one of the most crucial aspects of any business. While it's true that you can make a killing by selling your products or services at a lower price than your competitors, high prices can help you attract a specific pool of customers. 

The thumb rule is not to look down and calculate the variable cost of your product on any basis. Certainly, your products' prices must be more than their variable costs but do not use that as some anchor for adding, say 20% or 40%, to the cost. 

For small businesses, setting high prices can be a sign of delivering quality products or services to their customers. 

Female small business owner speaking with a customer over the phone - providing excellent customer service to improve her business marketing.

Over Communicate

The goal of messaging and communications is to reach people where they are and avoid duplicative efforts. Casting a wide reach by using different communication platforms is vital to avoid duplicating your efforts – meaning getting the same audiences in different places.

Have Sub Categories

The Ehrenberg-Bass principle of marketing, which is now famous worldwide, states that you shouldn't focus a lot on targeting. Instead, focus on sophisticated mass targeting — everybody in the category should be your target. 

Understandably, many small businesses might oppose this idea because they do not have the budget to target everybody in their niche. Even if they did, they wouldn't have the products to satisfy the demand. 

However, it doesn't have to be sophisticated; you can increase your marketing base with modern tactics and close in on your target with proper messaging. As a small business, focusing on social media platforms like Facebook allows you to reach a wider audience. For instance, you can sell your products and services to a specific region using Facebook's Avatar features.

Allow Your Brand to Grow

Do not be afraid of making changes to your brand that could allow it to grow further. Many business owners are fearful of change; it limits their progress most of the time. Often, you do not necessarily need a five-year plan — being nimble and changing according to your consumers' needs is enough. 

Be Mindful of Your Choices 

Yes, you might have limited resources. However, you can do away with this problem by choosing a few things to focus on. Choosing to distribute your inadequate resources on everything will lead to “a jack of all trades and a master of none” situation. 

Consider as Much “Long” as Possible

Every small business must focus on building its brand long-term and have the determination and focus on achieving that. Remember to your brand guidelines and brand assets — do not change your logo or any other aspect that defines your business. 

Brand Your Business Perfectly

Having a killer branded house is not an option for small and established businesses. One brand translates to one focus; all your marketing strategies should support it. It is more powerful, effective, and efficient. Using your money to push different brands is a less effective strategy. 

How Viral Solutions Can Help With Your Marketing Strategies

Whether large or small, every successful company must have an obsessed marketing level to keep it ahead or at par with its competitors. At Viral Solutions, our commitment and obsession are to see your business succeed. We have all the resources and time-tested strategies backed by data paired with up-to-date tactics to help grow your business. 

Being a small business is hard, especially during these uncertain times. But with these 10 marketing hacks, the road can be a little easier. 

 


At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul.

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Filed Under: Business Tips

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.