Need Insurance Marketing Ideas? Discover the Most Effective Tactics


The insurance industry is highly competitive, making it hard for your agency to stand out. According to IBISWorld, there are 410,176 agencies and brokers in the U.S. right now. And depending on your location, you may be one of a dozen (or more) trying to write policies for the same type of customers. That’s why you need to use the right insurance marketing ideas to your advantage. You need to know which tactics will yield the best results when it comes to…

After all, if you want to grow your agency, smart marketing is a must! 

6 of the Most Effective Marketing Tactics for Insurance Agencies

There’s no shortage of insurance marketing ideas out there. The truth is that there are several ways for your agency to reach and engage potential customers. But to get the most out of your marketing efforts, it’s important to focus on the most effective ones. 

So, let’s look at 6 insurance marketing tactics to help position your agency for success.

1) Referral Programs

There’s a reason insurance referral programs are one of the most strongly recommended marketing tactics. Encouraging existing customers to refer their friends and family members is an effective way to generate new business. In fact, consumers are 4x more likely to purchase from or engage with a business when referred by a friend. 


People are often influenced by others’ opinions and experiences. When customers refer their friends and family to an insurance agent, they provide social proof that the agent is reputable and trustworthy. As a result, those referred to your agency feel more confident moving forward. 

Customers also want their friends and family to get great coverage and save money. And they may appreciate the convenience of having their friends and family work with the same insurance agent. This can make it easier for them to coordinate their insurance needs. 

If you provide quality service, personalized attention, and trustworthy advice, you likely have a pool of existing customers willing to refer your agency to others. So, make this work for you! 

Create a referral program to incentivize current customers. You need to offer them a gift or discount they’ll appreciate. And once it’s set up, promote it via email, social media, and other channels.  

2) Content Marketing

When it comes to insurance marketing ideas, content marketing is one tactic you shouldn’t overlook. Creating high-quality content can help educate potential customers about insurance, build trust, and establish your agency as an industry thought leader. In short, it’s a great way to make your agency stand out. 

Here are some examples of content worth creating:

Don’t underestimate the impact of creating valuable, easy-to-consume content for your target audience. 

3) Social Media Marketing 

Social media marketing is an effective tactic for insurance agencies because it helps you connect with customers where they are. By developing a presence on the platforms your current and potential customers use, you can build strong relationships that benefit you in the long run. Remember that people need a reason to follow your agency, so strive to deliver value and engage them. 


Tip: Encouraging satisfied customers to leave reviews and testimonials can also strengthen trust. You could feature these reviews on social media to showcase your agency's reputation.

4) Email Marketing 

Laptop open to email inbox with cartoon hand popping out as email concept.

Email marketing is almost always mentioned among the top insurance marketing ideas, and for a good reason. You can use it to stay in touch with existing customers, promote new services or products, and nurture leads. As it’s a form of direct communication, people are more likely to see and engage with it. 

Plus, email marketing is generally more cost-effective than other marketing channels, such as print or TV advertising. This makes it a great option when you have a limited marketing budget.

Some best practices for email marketing include the following:

Email marketing is highly measurable, allowing you to track open, click-through, and conversion rates. This makes it easy to identify what's working and what's not and to adjust accordingly.

Overall, email marketing is an effective tactic for insurance agencies because it allows you to build and strengthen relationships in a targeted, personalized, and cost-effective way.

5) Local SEO

As previously mentioned, there’s a lot of competition in the insurance space. Combined with the fact that the policies you sell are likely state-specific, it’s best to narrow your focus. And that’s where local SEO comes into play. 

Local SEO is another effective insurance marketing tactic because it allows you to reach potential customers in the area. By putting effort into your local SEO, you can increase the chances of people finding your agency when they search for local insurance services.

Here are some tips for improving your local SEO:

6) Event Sponsorship

As far as insurance marketing ideas go, this one is a little more traditional but no less effective. In fact, it can yield several benefits for your agency. By implementing a local marketing tactic like event sponsorship, you can increase your agency’s visibility and raise brand awareness in the place you operate. As a result, you can reach potential customers who may not have been aware of your agency before. This is particularly valuable for smaller or newer agencies that may not have an established brand presence in the community.

Moreover, it can help you establish a positive reputation in the community. You can be seen as a contributor to local events and community initiatives, which can build goodwill and positive associations. It can provide you with the opportunity to network with other businesses and community leaders. This can lead to new business opportunities or partnerships that can help to grow your agency's customer base.

Here are some examples of events you may want to sponsor:

Depending on the type of event being sponsored, you can target specific demographics or market segments. For example, sponsoring a charity event for families can help you reach parents looking for insurance coverage for their children.

Ready to Put These Insurance Marketing Ideas into Practice?

The tactics mentioned above are some of the most effective for insurance agencies, but only if implemented properly. You’re probably tempted to take these insurance marketing ideas and run with them. However, you may end up with poor results.

To get the most out of your agency’s marketing efforts, you need to be strategic. That means you need to develop a strategy first, then use the appropriate tactics to execute that strategy. So, start by creating an insurance customer profile to learn about your ideal customer and then develop a plan to reach them.  

To get the most out of your marketing investment and see greater growth, it helps to have additional support. Learn how Viral Solutions’ insurance agency marketing services can benefit you!  


At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul.

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Filed Under: Marketing by Industry