Account-Based Marketing – Part 3: The Best Account-Based Marketing Tools to Use

February 9, 2022 by Christine

Account-based marketing (ABM) has become a crucial component of many B2B companies' strategies. Adopting an ABM approach can help organizations drive more revenue and create strong customer relationships. Besides this, research shows that 87% of B2B marketers agree that account-based marketing, more than other marketing tactics, gives a higher return on investment (ROI). But to achieve these results, you'll need the best Account-Based Marketing tools to make the journey smooth.

This is Part 3 in our ABM series. In Part 1, we explored the different types of ABM campaigns. In Part 2, we gave you some tips on setting up a framework for your campaign. In this article, we'll look at the best ABM tools that can help you scale your account-based marketing efforts.

The Best Account-Based Marketing Tools

We've scoured the market to find the top 11 platforms to consider when implementing your own ABM strategy. So, whether you're looking for a comprehensive platform or just a prospecting tool, you should be able to find something suitable on this list.

Omnichannel Marketing- MobileMonkey

Omnichannel marketing is a fancy way to say, “You need to be everywhere your customers are.”

That's why MobileMonkey omnichannel marketing automation services should be on the top list for the best ABM tools. Its cloud-based messaging platform helps businesses connect with customers via Facebook Messenger, WhatsApp, Instagram, websites, and text messages. 

The company's easy-to-use interface lets users schedule messages to be sent when they want, track response rates, and analyze the results of their campaigns. With MobileMonkey, businesses can create chatbots that provide information about products and services and place orders on behalf of consumers.

Technographics – Datanyze by ZoomInfo

Datanyze by ZoomInfo is the only solution that allows marketers to discover and engage with prospects based on their technology choices. Using patented technology, Datanyze can build a profile for each prospect so that you can uncover the most relevant information about them. For example, if your campaign is yielding few leads, you can use Datanyze to identify those companies that use software similar to yours. 

You can then target them with lead gen campaigns that speak directly to their pain points and business needs. This approach significantly reduces the cost of sales while improving close rates.

Technology Lookup – BuiltWith, UpWork

This extension is a must-have if you are interested in other websites' web technologies. You can easily see what they are using and find out who their vendors and partners are. So it allows you to find technologies that others have found helpful or have experience using. 

Again, if you upgrade to a paid-for account, you can download websites using certain technologies. First, learn how to use the tool properly and identify which reports will provide you with helpful information. Alternatively, use UpWork to clean up the data and integrate it with an existing database. 

Capturing Anonymous Site Visitor Emails – GetEmails

GetEmails matches the anonymous details of your site visitors (email, IP address, browser attributes) with the details of real people in our database. When it finds a match, it sends an email to the visitor containing your customized message.

GetEmails also gives you control over when you send emails and how they are triggered. You will only send an email to visitors when they initiate an “action” on your website (i.e., submit a contact form or request more information). You will never spam or annoy your site visitors by sending unsolicited emails.

Data Management – InsideView

Sales reps waste time looking for the most relevant and accurate information on their target accounts. The results? They make more low-value calls and have a more difficult time hitting quota. InsideView can eliminate the headaches of insufficient data and improve quality lead scoring. That means you'll reach account-based quotas faster and with greater precision.

You can also manage the quality of your data by cleaning your accounts, contacts, and leads in real-time or on a schedule. That way, your sales and marketing teams will always have the most up-to-date information. This tool will discover new markets, target the right people to sell to, engage with buyers in those target accounts, and more.

Building Sales Pipeline – Metadata.io

Metadata.io can build and optimize your CRM and ABM campaigns across paid social media channels. It connects to CRMs and social media accounts, identifies the most promising target accounts and prospects based on data, runs campaigns, and syncs lead from these efforts to the CRM. Additionally, marketers can view pipeline-generated reports and KPI dashboards for performance monitoring.

Analyze industry trends and connect your sales and marketing data in real-time for an advantage over the competition, all on one cloud-based dashboard.

Personalized Experiences – Uberflip

Uberflip‘s Account-Based Marketing Solution empowers marketers to create and deliver personalized experiences across the entire buyer's journey — from awareness through advocacy — so they can engage prospects at the right time and in the right way. With Uberflip, you can:

• Put your best foot forward: Deliver better, more compelling messages using a library of templates and a drag-and-drop editor.
• Create a social sales environment: Use real-time insights about each prospect to create personalized experiences. 
• Accelerate your revenue growth: Deliver personalized messaging at scale and increase conversion rates with targeted content.

Digital Advertising – AdEspresso

AdEspresso is an all-in-one ad management platform that helps you manage Facebook, Instagram, Google Ads, as well as Bing Ads campaigns. The platform streamlines the entire process by doing three things: automating the workflows (everything from creating new ad sets to creating ads), gathering data, analysis on your competitors, and curating content for the platform.

It will also optimize your ads based on your business goals and the best-performing channels. You can now spend less time managing competing advertising platforms and more time tending to other essential tasks.

Account Insights – Einstein Analytics by Salesforce

Einstein Analytics by Salesforce is a new, more thoughtful way to bring intelligent insights to your sales and marketing data. You can clearly understand your customers, uncover valuable insights, and make smarter decisions—all on one platform. Let's take a look at some of what Einstein Analytics by Salesforce has to offer:

• Discover opportunities – Understand which accounts are the most valuable opportunities, influenced by their challenges, and more.  
• Predict outcomes – Forecast revenue based on company performance, market conditions, and other factors with confidence.  
• Recommendations – Einstein Analytics can recommend the best actions to drive revenue growth for each opportunity or deal in your pipeline.  
• Segmentation capabilities – Do you want to see only accounts owned by a specific employee or have a special deal status? No problem! Just build your segments and know what you need to know about those accounts in one glance.

Visitor Insights Data – Google Analytics

Google Analytics, provided by Google, is a free analytics tool. It provides in-depth reports about your visitors, traffic sources, behavior, and more. To completely understand how users interact with your website, you must regularly review your data. It collects all the necessary information from your site. 

For example, the number of visitors, how much time they spent on the site, what pages they looked at, and location. It also includes demographic information such as age, gender, and most popular search terms.

Live Chat Customer Support – MobileMonkey

MobileMonkey is a unified chatbot platform that combines live chat, SMS text messages, Facebook Messenger, and other popular media. Using a single tool for customer support saves businesses time and money. Thus, it is more efficient than using several different agencies to manage various communication channels.

MobileMonkey is one of the ABM tools that can give you more control over your customer service team by allowing you to assign them to specific channels of communication, such as texting or Facebook messaging.

Conclusion

Overall, it is vital always to make sure that you select the right ABM tools for implementing your ABM strategy. Doing this will make it easier for you to identify critical areas for improvement and ultimately increase the return on investment.

Our list of some of the best ABM tools is valuable and can help you in this critical journey. With the right tool, you'll drive more revenue to your business and create a strong customer relationship. For more information about account-based marketing, visit our website today!

Filed Under: Business Tips, Tools & Technology Tagged With: Account-Based Marketing, marketing tools, software