What Makes Visual Content So Important in Digital Marketing?
Digital marketing bombards web users daily, requiring them to constantly evaluate which messages they want to hear. One way to make your company stand out is by adding visual content to your messaging. Visual content allows you to spread your message quickly and creatively, making it more likely to capture a potential customer’s attention.
Visual content captures attention
Adding visual content to messaging makes it more likely to capture the user’s attention. This is especially key in social media, where users view numerous messages each session. Users are much more likely to click on Facebook, Twitter and blog posts that feature an appealing image. Graphics are also key for encouraging users to post links to your site via Pinterest.
Visual content’s success is tied to how the brain processes visuals. While written content conveys the message and can creatively engage readers, the brain processes visual information
exponentially faster. A popular solution is the info-graphic, which allows the user to comprehend a large amount of information quickly in a visually pleasing format.
Attention leads to higher engagement
Because users are able to grasp information more quickly, they will be more inclined to continue engaging with your site. A wall of text detailing why someone wants to buy your product is much less appealing – and thus less likely to be processed – than a sharp info-graphic detailing why the potential customer needs your product.
Visual content can also boost your rankings in search results. Sometimes search results are listed with an image, making them 60% more likely to be clicked. Including keywords aimed towards SEO in an image’s alt text helps to make them more discoverable. Additionally, search engines typically favor websites that features many different types of content.
Sometimes visual content is as simple as a picture of the product you’re selling. A high-quality image allows the user to gain a better understanding of the product and feel confident about purchasing it. Customers are more likely to purchase items with a picture than without, especially for higher priced items. A great picture of the product posted on other platforms may drive viewers to your site looking for the item.
Visual content helps tell a story and engage users much faster than text. Incorporate visual content into your marketing plan to build a strong multimedia digital campaign.
Copyright 2015 Viral Solutions LLC
by Thomas von Ahn | Chief Elephant Slayer
We help overwhelmed small business owners duplicate themselves – so business can be fun again.
Viral Solutions LLC is a Digital Marketer Certified Partner, an Infusionsoft Certified Consultant, a Google Partner – Certified in AdWords and a Mobit Certified Partner.