Whether you’re launching your business’s website for the first time or you’re completing a major overhaul, it’s important that you do your due diligence in making sure it’s completely ready before you put it live. The last thing you want is to run the risk of having a clunky, ineffective website on the internet for even just couple days.
Here are three of the biggest categories that you should concern yourself with before launch:
Functionality of your site’s measurement tools
As important as the functionality of youlr site itself is, it’s also extremely important that all of the ways you use to gauge its effectiveness are working well. Make sure all of your analytics tools are properly installed and running. You should be able to figure out where your traffic is coming from, when it’s coming, how long people are visiting the site, total number of site visits and plenty more information.
Search engine optimization (SEO)
For the most part, you can easily adjust keywords on your site over time without having to do a whole lot of extra work in making the edits. However, one of the biggest SEO-related steps that people tend to skip over before website launch is examining every single one of the links on your website. All links should work. This is especially a problem if you originally had your website on a staging area, and forget to change links over to the correct destination. Visitors will quickly get frustrated with your site if you have broken links, and it makes your website and your business seem unprofessional. Click through every link on your site before taking it live, just so you can be sure that they’re all working properly.
Are all of the forms on your site (contact forms, order forms, etc.) working properly and located in the correct place Are all of your pages, forms and other content easy to understand? Is the content on your website interesting, engaging and helpful? Do all of the special features and plugins on your site work properly? These are just a few important questions that you should ask as you make your final checks before launching your business’s website. You should aim for an outstanding user experience, and sites with malfunctioning features or sites that are difficult to navigate only serve to frustrate the visitor.
We at Viral Solutions are pleased to help you fine-tune your website before launch. Contact us today for more information about the last checks you should make before putting your site live!