These Two Can Play Nicely Together: Email and Facebook

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Moving your business onto Facebook doesn’t necessarily mean that you’re done with email marketing. In fact, the two often go hand-in-hand. Use the quick tips listed below to make sure that both disciplines receive the attention that they deserve.

1. Add an email marketing opt-in form to your Facebook page (but don’t call it that). The idea is to entice your Facebook followers to opt into your mailing list. Most major email marketing shutterstock_75627325platforms include easy-to-use tools to add sign up forms to your Facebook page. While you could keep the stock “subscribe to our newsletter,” message, we recommend customizing your signup form so that its call to action is more appealing to your audience.

2. Give your Facebook followers a reason to share their email address with you. Few people will give companies their email addresses simply because they asked nicely. Many are leery, and for good reason. Spammers have abused consumers for years. That said, your followers follow you for a reason, and you’ve built some trust. They may be willing to give you their email addresses in exchange for a discount, coupon, gift card, or some other enticing incentive. You could even hold a fun and engaging social media contest that integrates with your email platform. As contestants join your contest, your email marketing list is growing. While you’re at it, make sure to let them know what they are signing up for. For example, if your list is intended for exclusive deals and discounts, let them know that. If it’s for receiving a monthly newsletter packed with tips from industry experts, let them know that.

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3. Give your Facebook followers a good reason to remain subscribers. It’s not unusual for people to opt into email campaigns in order to get the incentive and then immediately unsubscribe. With that in mind, each mailing you send should offer true value to subscribers. If they’re already following you on Facebook, don’t send them email messages that are identical to your Facebook posts. It’s redundant and they won’t appreciate it. You may want to incorporate special offers that you don’t post on Facebook. If they unsubscribe, they won’t get those special deals. In addition, think about sharing in-depth, helpful content that addresses your subscribers’ needs.

4. Pace yourself. While you may be excited to start sending emails and offers to your growing list, your subscribers don’t necessarily want to hear from you every day.

5. Encourage email subscribers to follow you on Facebook. While some of your subscribers will have subscribed via Facebook, others will have opted in on your website, blog, or via some other means. Use list segmentation to send a Facebook campaign to non-followers and entice them to like your Facebook page. For general mailings to a mix of subscribers, add social media icons to your main social media sites along with a brief blurb as to why they should follow your other profiles.

Building a Facebook following and an email list allows you to reach more people in more ways. The two can, and should, go hand-in-hand.

infusionsoft certified consultant

Thomas von Ahn | Chief Elephant Slayer | Viral Solutions LLC
thomas von ahn

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.

 

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About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.