Today’s Top Trends in Small Business Marketing

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As a small business, you’re undoubtedly aware of the pressing need to stay relevant and competitive in your market. As quickly as marketing trends come and go, it might not be clear which ones to cling to and which to let go.

We’ve collected a handful of small business marketing trends that are steadfast and inspiring, so keep them in mind as you examine your current strategy and consider making updates.

small business marketing trends

Strategic planning is an organization’s process of defining its direction and making decisions on allocating its various resources to pursue this strategy to achieve the company’s stated mission and vision. This service digs deep into your processes, systems and strategy. During your session, we make sure you have defined, rigidly and systematically, your perfect prospective customer. This definition must include the obvious demographics as well as the psycho-graphics. It is absolutely imperative that you understand and can articulate your plan, vision and position statement effectively and with fire in your gut. We help you accomplish this.

Technology and innovation

Speaking of trends, what’s new in technology changes by the second, it seems. How do you decide which technologies to employ? First, examine your brand. What does it do? How does it work? Align the technology you use with your brand instead of simply using a new technology for the sake of using it. Make sure the tech you use reinforces your story and message and is effective in broadcasting it to your audience. In the same vein, consider how innovative your strategy is. Does it have long-term impacts? Your technology can go a long way to helping you assess if your marketing strategy is memorable and engaging.

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Get personal

What’s key in marketing trends today is establishing a personal connection with your target audience. When you create a real, human connection, you have a greater chance to engage with your consumer and make the conversion. Commit to creating content that is relational — make it funny, make it smart, make it inspirational. Doing so will help you build that all-important personal relationship.

Don’t neglect the hashtag

Hashtags are the marketer’s best friend. As communication devices, they make it easy to categorize and locate information. They create connections in digital conversations that encourage the personalized experience we discussed above. Utilize hashtags as creatively as possible to engage your audience and encourage them to participate in your campaign.

Circle the wagons

Your audience is often one of your best broadcasting systems. There’s nothing wrong with asking them to use their voices to help promote your brand. Not only does it serve you to utilize their word-of-mouth, but it also actively engages them with your brand, which reinforces a personal stake in your company. User-generated content helps to establish another personal, human connection with your brand, and can open the door for creative ideas from your target audience.

by Christine Kelly

CEO and Queen Bee | Viral Solutions LLC

Copyright 2016 Viral Solutions LLC

christine kelly

Prior to joining Viral Solutions, Christine held executive leadership roles at some of the largest small business consulting firms in the USA. Her experience includes leading direct reports of over 130 remote sales agents who generated $38mm in annual revenue. She obtained her Marketing degree from British Columbia Institute of Technology. Bring her C-Suite experience to your small business. Although our company is virtual, and we can work with you wherever you are located, she is located in Denver, Colorado and owns a second home in Vancouver, BC Canada.

Viral Solutions LLC is a Digital Marketer Certified Partner and an Infusionsoft Certified Consultant.

We help overwhelmed small business owners duplicate themselves – so business can be fun again.

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Filed Under: Business Tips