Marketing Strategy in a Digital World | Viral Solutions

Develop Your Marketing Strategy through Strategic Planning Sessions

Strategic planning is an organization’s process of defining its direction and making decisions on allocating its various resources to pursue this strategy to achieve the company’s stated mission and vision.

 

This service digs deep into your processes, systems and strategy. During your session, we make sure you have defined, rigidly and systematically, your perfect prospective customer. This definition must include the obvious demographics as well as the psycho-graphics.

We then test your willpower to prove that your approach, tactics, messages and core offerings match what that perfect prospective customer is looking for.

It is absolutely imperative that you understand and can articulate your plan, vision and position statement effectively and with fire in your gut. We help you accomplish this.

What to expect from your strategic planning session

Your strategic planning session will help provide the backbone for all of the ensuing steps you take to build your company. During your session, you can expect to discuss the following subjects:

  • Your target customer. Who is your Perfect Customer? What are their goals and characteristics? What answers do they want or need? Rigidly defining your “perfect customer” is the backbone of your marketing strategy. Without agreement in your company on who your perfect customer is, you will likely scatter your financial resources and brand messaging far too thin. This isn’t to say that you will refuse certain people’s business, but rather that the probability of closing the sale on a particular type of individual (say, for example the decision maker in an organization versus the influencer) is much higher than others and will therefore be significantly more profitable for your business. It is not possible to have a phenomenal marketing strategy without a rigidly defined customer avatar/”perfect customer”.                                                   target marketing to your perfect customer
  • Customer pains and problems. Your customer’s pains and problems help us understand the messages we need to use. At what point does the pain of the problem become so great that they need to seek relief and pay you to fix it? How will you show the prospective customer that you understand their pains and problems better than your competition does? How will you become “the only choice”, in the mind of your customer, to solve their pains, problems and challenges? solve your customers problems pains and challenges
  • Tactics to use. Learn the difference between strategy and tactics. Most of us focus on tactics and alternative between tactics without a clearly defined strategy or target. In short, “tactics” are items that will need to be implemented in order to realize the vision of the strategic plan that we have architected together. Further, the tactics we need to use (Facebook, Google AdWords, Email Marketing, SEO, Public Relations, Blogging, Video Marketing, Direct Mail, etc…) will be very evident once we identify our “Perfect Customer”.

marketing tactics

  • Customer state before and after statement of value. What is your customer’s sate before they have or use your product? How does your product change this state? Your company must be different, but it must also add real value to their personal lives (B2C marketing) or business (B2B marketing). While it’s definitely easier to win in the marketplace with a superior product (or service), you must articulate your value proposition and story well enough for the marketplace to ever even experience your superior product or service. In the sales and marketing world, this articulation of the value you can provide to the marketplace is often referred to as a “value proposition”.

value proposition

  • Strengths, weaknesses, opportunities and threats (SWOT Analysis). Review your accomplishments, lessons learned, where you can improve and what you are good at. Then you will know what external elements exist that you need to be cautious of or can exploit.

strategic swot analysis

  • Positioning statement. What is your “elevator pitch”? A good positioning statement will qualify and disqualify prospects. It should make your prospect either ask, “what does this mean?” or nothing at all. Remember, in sales and marketing, someone saying “no” to you can often be better than a yes. A prospect that wastes your time keeps you from spending time on your perfect customer who is much more likely to say “yes”.

elevator pitch

Strategic planning sessions are always an exciting time for our team. They offer a chance to completely absorb every facet of your business and identify, in great detail, strategies we can take to help you meet your goals. To learn more about these sessions or to schedule one for your business, contact us today.

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Listen to What Our Clients Say About Us

Why I choose Viral Solutions, Inc. to do our automated relationship marketing: As an author and developer of the Money Mastery® Personal Financial System, I have long realized that our strength of product is the effectiveness of the program. Our weakest link, however, is marketing. I also realized that there is a big difference between sales and marketing. Our weakest link to volume sales has been the absence of lead volume, which can only come from marketing. In the midst of a continuing barrage of appeals to us from all kinds of services, such as SEO, direct mail, telemarketing, web design, web building, and app design, app building, webinars, video experts, marketing training, Google AdWords, and “experts” of every kind, I have learned that today, the single most important marketing effort must be made via the instrumentation of social media! I further realized that social media marketing needs two compatible components: 1. An ideal tool, and 2. An expert with the tool. We have used the Infusionsoft tool for years, realizing over time that we are severely under-utilizing it, but realizing the magnificence of the tool, and the uniqueness of its capability. Now, the expert; Viral Solutions, LLC. They came to us via recommendations of the folks at Infusionsoft. Infusionsoft recommended Viral Solutions, Inc. as their “top certified third party provider”. After spending a day with Thomas von Ahn and Christine Kelly, we were convinced they are perfect for us. We are excited to be under contract with them, and believe they are the best possible choice to build sales volume for our on line membership sales program.
Alan Williams
Tom with Viral Solutions has been invaluable in my learning of Infusionsoft. He does not hesitate to go over the same concepts multiple times and he genuinely cares about his clients. Tom even took the time for an hour call with me when he was on vacation because I had a deadline to meet.
Jack Vinton
Pros: Viral Solutions is my secret weapon. Cons: I wish I would have found them five years ago and hired them. I run a small engineering company. I was trying to do it all. I get busy with work, then I neglect marketing. After I sell services, there’s a feast but no marketing followed by a famine. I was trying to develop a system to connect with my existing customers, build referrals, and get repeat business. Then I found Infusionsoft. Problem was I didn’t have time for Infusionsoft. It’s like having a shiny new car parked in the driveway without having the keys. Then I found Viral Solutions. Tom and Christine helped me put together the pieces and make it work consistently. They gave me the keys to that shiny new car. They are an important part of my business team. They are technologically savvy and knowledgeable. With them, I can market better than the big boys.
John Thomazin, CEO of REDI Engineering
I am so grateful to be working with this talented, caring and amazing group. As a small business it is hard wearing so many hats and it can be overwhelming at times. It is a comfort to know that I can leave a number of my responsibilities in their hands and they have proven that my confidence is not misplaced. I trust Christine and Tom 100% and I am so thankful for their incredible guidance and support. They truly know their business and take pride in their work and happily share their knowledge. I honestly feel like they care for my business the same way I do and that they are as excited for my successes as I am. I can’t imagine doing business without them ever again. They are a permanent part of my team and I am truly grateful for them.
Kim Hodges
It is a pleasure working with Christine at Viral Solutions. She and her partner, Tom are so knowledgeable on Infusionsoft and Christine is so patient and helpful in coaching us. We are new to the software and she not only shows us the ropes but also provides us tons of information on things that we need to know but wouldn’t know to ask due to our lack of experience. She also records our meetings so we don’t have to worry about jotting down notes and wasting our valuable consultation time. It is so nice to have a recording to reference as we are working on our own. Finally, Christine and Tom really understand the sales cycle and what client’s need. They are never pushy, very flexible and the turnaround on projects is very quick. I would and have highly recommended VS to colleagues and friends. They are truly in it for the long term with their clients.
Rosalyn Stewart
We have used so many ‘so called’ online social media experts and been terribly disappointed at every turn. THEN WE FOUND Viral Solutions and our world change. Tom and his team have systematized everything you need to build your social audience and drive traffic to your site. Not only that, their content creation team are second to none. From a standing start, we had them writing blog articles for us that required very little if no editing before releasing them to our site. I could not recommend Viral Solutions more strongly to anyone considering social engagement with their audience.
Sean McDonald
When I met Thomas at an Infusionsoft monthly meeting I was given a gift. Being 62 years old and trying to learn the intricacies of Infusionsoft not only gave me a headache, but made me question my initial decision to use the software. Thomas and Christine are both consummate professionals. I was taught early on by my business coach that you should do what you do best and outsource the rest. I am GREAT at fitness – I outsource my marketing, CRM, bookkeeping etc… Having Viral Solutions as my partner in my business has been wonderful. Just the thought of trying to teach my admins how to use Infusionsoft scared me. Having Thomas and Christine as my partners has made my teaching of the basics so much easier for my team. I highly recommend Viral Solutions as your partner for Infusionsoft usage. If you are like me and want to enjoy the results of this powerful software without the hassles (and what entrepreneur wouldn’t want that), you must call them and use their expertise. Thank you Thomas and Christine. I will continue to refer you to my network and once again, thank you for being on my team and my partners.
Sharan Tash
Tom… Your the best… Thanks for jumping on our integration issue between ClickFunnels > Infusionsoft > GetDropStream … this has been driving us bonkers for the last 4 days and you fixed it in minutes.. Thanks for your help and add another happy customer to your growing list.
Tom Nyiri