Before you send out your next business email, consider the following: Most customers delete or ignore what they consider spam emails. How can you break through that clutter? How can you get more conversions out of your emails?
We know you have something valuable to say, and email marketing is actually a useful way to make conversions—when done correctly. Below, we discuss some of the most successful tactics to get customers to convert from your email campaign.
1. Choose the Right Subject Line
Want to stop your emails from getting deleted?
- Be specific and use numbers whenever possible
- Appeal to readers’ interests, desires, or pain points
- Refer to hot topics in your industry
- Use more than 25 characters
- Try to “bait” readers with spam-like language or false promises
- Be vague or unclear about the content of your email
Don’t be afraid to add a little whimsy to your email subject lines! In many cases, doing so can help your email stand out from the rest.
For example, 56% of brands that use emojis in their subject lines have a higher open rate. So, try incorporating relevant graphics in your subject lines when appropriate.
2. Get to Know Your Readers
Want to know where your customers hang out?
- Ask customers about their social media habits via survey
- Research customers’ online behavior as far as where they receive their information
- Find opportunities to connect with target buyers through authority blogs
- Forget to make your content mobile friendly for those who check email via phone
- Neglect to consider demographics when driving customers to your social pages
- Load up your emails with links to outside blogs
Marketing your list can be done with the push of a button today. However, it shouldn’t be! You know you need to segment your list by interest and numerous demographics.
Segmented email campaigns get roughly 14.31% more opens and 100.95% more clicks than non-segmented campaigns. So, put the time and effort into segmenting your list.
3. Don’t Send Needless Messages
Want to save time?
- Share exciting news and product launches with customers
- Send emails with special offers and coupons
- Offer beneficial tips and strategies
- Submit emails on weekends, which have the lowest open rates by far
- Forget to take time zones into consideration
- Send an email just for email’s sake
Have you recently launched your brand or realized that your current brand (or lack thereof) is ineffective? It’s not just an adage that image is everything—in today’s marketing economy, it is.
For example, 23% of women say purple is their favorite color, while 0% of males make the same claim. So, ensure that your colors and branding align with your target customer.
4. Engage, Engage, ENGAGE
Want to know exactly what your customers are thinking?
- Ask customers for their thoughts/feelings on a specific point
- Open a loop in one email and close it in the next
- End with a question so the reader feels compelled to respond
- Use vague phrasing such as “let me know what you think”
- Assume you know everything about your target
- Talk AT your readers or spend too much time boasting about your company
Do you frequently link off to landing pages in your emails?
Email landing pages that reflect business objectives provide an average conversion rate of 7.13% across industries. So, make sure you’ve put sufficient time and effort into crafting high-quality content for your landing pages.