Tips for Getting More Conversions Out of Your Emails

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Before you send out your next business email, consider the following: Most customers delete or ignore what they consider spam emails. How can you break through that clutter? How can you get more conversions out of your emails?

We know you have something valuable to say, and email marketing is actually a useful way to make conversions—when done correctly. Below, we discuss some of the most successful tactics to get customers to convert from your email campaign.

1. Choose the Right Subject Line

Want to stop your emails from getting deleted?

Dos

Don’ts

BONUS TIP!

Don’t be afraid to add a little whimsy to your email subject lines! In many cases, doing so can help your email stand out from the rest.

For example, 56% of brands that use emojis in their subject lines have a higher open rate. So, try incorporating relevant graphics in your subject lines when appropriate.

2. Get to Know Your Readers

Want to know where your customers hang out?

Dos

Don’ts

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BONUS TIP!

Marketing your list can be done with the push of a button today. However, it shouldn’t be! You know you need to segment your list by interest and numerous demographics.

Segmented email campaigns get roughly 14.31% more opens and 100.95% more clicks than non-segmented campaigns. So, put the time and effort into segmenting your list.

3. Don’t Send Needless Messages

Want to save time?

Dos

Don’ts

BONUS TIP!

Have you recently launched your brand or realized that your current brand (or lack thereof) is ineffective? It’s not just an adage that image is everything—in today’s marketing economy, it is.

For example, 23% of women say purple is their favorite color, while 0% of males make the same claim. So, ensure that your colors and branding align with your target customer.

4. Engage, Engage, ENGAGE

Want to know exactly what your customers are thinking?

Dos

Don’ts

RELATED POST
How to Avoid Duplicate Content (and Why You Should)

BONUS TIP!

Do you frequently link off to landing pages in your emails?

Email landing pages that reflect business objectives provide an average conversion rate of 7.13% across industries. So, make sure you’ve put sufficient time and effort into crafting high-quality content for your landing pages.

 


At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul.

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Filed Under: Content Marketing

About Lindsey Perron

As Thomas’ daughter, Lindsey was introduced to the world of sales and marketing at an early age. Curious about what her dad did, Lindsey would jump at every opportunity to help and ride along on sales calls. Always quick to take charge and lead the group—a trait that has only grown with time—Lindsey was frequently told by her parents that she was destined to be a manager or CEO of some sort. While working toward earning her bachelor’s degree in human services from the University of Wisconsin-Oshkosh, Lindsey interned with the UW Office of Equality and Affirmative Action and served on several councils, which gave her the opportunity to develop her persuasive writing skills, researching skills, problem-solving skills, project management skills, and more. After working as the lead teacher of the 4-year-old room at the local daycare center, Lindsey decided to switch gears and join the Viral Solutions team. In her position, Lindsey is able to help clients think through an end goal and reverse engineer it into the steps needed to achieve it.

When she’s not working, Lindsey loves spending time with family, be it traveling somewhere together or just hanging out at home.