SMO Series: Getting the Most Out of Photos and Videos


The ultimate goal of social media optimization (SMO) is creating more visibility for your brand and turning your new followers into new customers. In today’s social media world, there is no better way of attracting attention than the use of visual media like photos and videos.

Numerous studies have identified that photos and videos are by far the two types of content that generate the most engagement on social networks, much more so than text and link posts.

Of course, achieving new engagement milestones isn’t as easy as sharing photos all day — the content you share must, as always, be of a high quality, and it must be part of your overall digital marketing strategy.

social media optimization

Here are some tips to help you get the most out of the visual media you use and share on your social networks:

Photos and videos are crucial elements of successful social media optimization campaigns in 2017. Use them wisely and you will see your social engagement increase.

Copyright Viral Solutions 2017

Marisa Fritzemeier





Angel of Innovative Artistry and Design for Viral Solutions LLC


At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul.

Stay Up To Speed in the Ever Changing World of Marketing!

Sign-up today for FREE, monthly marketing tips, loopholes, and news to EXPLODE your Return on Investment!

Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us.

Filed Under: Social Media

About Marisa Fritzemeier

Marisa’s extensive digital marketing training coupled with her experience as a graphic and web designer sets her apart as a marketing expert. Her long-held belief that data-based strategic planning should always inform the design brief has allowed her to serve and grow businesses of all sizes.
Marisa’s key responsibility at Viral Solutions is managing brand development and messaging. She is passionate about creating strong brand personalities that are consistent across all platforms and meet the growing needs of clients and their respective audiences.
Marisa has sought out extensive training both as a designer and as a marketing expert. Her greatest joy is developing data-based UX designs that enhance the customer journey while building a long-term brand identity that lasts. Her design training includes Adobe Photoshop, Illustrator, and InDesign, while her digital marketing training includes Ecommerce Marketing, Customer Acquisition, Optimization a Testing, Search Marketing Mastery, Content Marketing, Analytics and Data, Customer Value Optimization, Email Marketing, and Story Brand Messaging. She is trained in UX & UI web design and works exclusively in Sketch App.
When she’s not working, Marisa enjoys teaching art to small groups, cooking, and traveling with friends and family.