SMO Series: Getting the Most Out of Photos and Videos


The ultimate goal of social media optimization (SMO) is creating more visibility for your brand and turning your new followers into new customers. In today’s social media world, there is no better way of attracting attention than the use of visual media like photos and videos.

Numerous studies have identified that photos and videos are by far the two types of content that generate the most engagement on social networks, much more so than text and link posts.

Of course, achieving new engagement milestones isn’t as easy as sharing photos all day — the content you share must, as always, be of a high quality, and it must be part of your overall digital marketing strategy.

social media optimization

Here are some tips to help you get the most out of the visual media you use and share on your social networks:

Photos and videos are crucial elements of successful social media optimization campaigns in 2017. Use them wisely and you will see your social engagement increase.

Copyright Viral Solutions 2017

Marisa Fritzemeier





Angel of Innovative Artistry and Design for Viral Solutions LLC


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Filed Under: Social Media

About Lindsey Perron

As Thomas’ daughter, Lindsey was introduced to the world of sales and marketing at an early age. Curious about what her dad did, Lindsey would jump at every opportunity to help and ride along on sales calls. Always quick to take charge and lead the group—a trait that has only grown with time—Lindsey was frequently told by her parents that she was destined to be a manager or CEO of some sort. While working toward earning her bachelor’s degree in human services from the University of Wisconsin-Oshkosh, Lindsey interned with the UW Office of Equality and Affirmative Action and served on several councils, which gave her the opportunity to develop her persuasive writing skills, researching skills, problem-solving skills, project management skills, and more. After working as the lead teacher of the 4-year-old room at the local daycare center, Lindsey decided to switch gears and join the Viral Solutions team. In her position, Lindsey is able to help clients think through an end goal and reverse engineer it into the steps needed to achieve it.

When she’s not working, Lindsey loves spending time with family, be it traveling somewhere together or just hanging out at home.