ROI of Implemented Influencer Marketing


Influencer marketing is proving to provide a hefty ROI. RythmOne reports that Earned Media Value (EMV) averaged $11.69 for every $1.00 (averaged across industries) spent on influencer marketing. The theory is to have industry centers of influence promote your brand on their sites while drawing organic or referred click traffic to yours through earned media outlets.

Influencer marketing works and this new data just reinforces it. This method allows for a brand to connect with its audience in an organic way (aka almost free).

Influencer marketing isn’t a new tactic. It’s a standard tactic for marketers. It is evolved as a tactic used in social media to drive word of mouth. Influencer marketing can greatly improve audience engagement, generate content and promote offerings. Influencer marketing can range from employee engagement to blogger outreach. However, those tools may not be the most effective.

ROI of Implemented Influencer Marketing

First a couple of definitions for clarity sake. “Earned media (or free media) refers to publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, or owned media, which refers to branding.  Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand's message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.” ~ Wiki

It is important that you understand Earned Media. Here is a link to an article on our blog.

Influencer Marketing needs to be a part of your marketing strategy. Here's a few reasons why:


There are programs, vendors and other tools that can help you find certain influencers and reach out to them. However, influencer marketing can be a manual labor intensive and high resource utilization undertaking. Here's a link to an article early in 2016 where we discuss the tactic: “Influencer Marketing | 3 resources for your influencer marketing process“.

Influencer marketing focuses on individuals who are normal people giving honest opinions. Consumers are tending to look at other sources of information on a product rather than trust a celebrity in a fashionable TV commercial. The rise of technology coupled with social media has made this possible. If you make a great reliable product, this can be a cheap or even free advertisement campaign!

Small business owners realize that they can use the power of online media to market to their customers indirectly. By encouraging consumers to talk about and recommend their products online, these advertisers gain a unique advantage over their competition. Whether an influencer’s audience is small or large, an influencer can reach consumers that your brand may not be able to.

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Marisa Fritzemeier





Angel of Innovative Artistry and Design for Viral Solutions LLC


At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul.

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About Marisa Fritzemeier

Marisa’s extensive digital marketing training coupled with her experience as a graphic and web designer sets her apart as a marketing expert. Her long-held belief that data-based strategic planning should always inform the design brief has allowed her to serve and grow businesses of all sizes.
Marisa’s key responsibility at Viral Solutions is managing brand development and messaging. She is passionate about creating strong brand personalities that are consistent across all platforms and meet the growing needs of clients and their respective audiences.
Marisa has sought out extensive training both as a designer and as a marketing expert. Her greatest joy is developing data-based UX designs that enhance the customer journey while building a long-term brand identity that lasts. Her design training includes Adobe Photoshop, Illustrator, and InDesign, while her digital marketing training includes Ecommerce Marketing, Customer Acquisition, Optimization a Testing, Search Marketing Mastery, Content Marketing, Analytics and Data, Customer Value Optimization, Email Marketing, and Story Brand Messaging. She is trained in UX & UI web design and works exclusively in Sketch App.
When she’s not working, Marisa enjoys teaching art to small groups, cooking, and traveling with friends and family.