ROI of Implemented Influencer Marketing


Influencer marketing is proving to provide a hefty ROI. RythmOne reports that Earned Media Value (EMV) averaged $11.69 for every $1.00 (averaged across industries) spent on influencer marketing. The theory is to have industry centers of influence promote your brand on their sites while drawing organic or referred click traffic to yours through earned media outlets.

Influencer marketing works and this new data just reinforces it. This method allows for a brand to connect with its audience in an organic way (aka almost free).

Influencer marketing isn’t a new tactic. It’s a standard tactic for marketers. It is evolved as a tactic used in social media to drive word of mouth. Influencer marketing can greatly improve audience engagement, generate content and promote offerings. Influencer marketing can range from employee engagement to blogger outreach. However, those tools may not be the most effective.

ROI of Implemented Influencer Marketing

First a couple of definitions for clarity sake. “Earned media (or free media) refers to publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, or owned media, which refers to branding.  Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand's message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.” ~ Wiki

It is important that you understand Earned Media. Here is a link to an article on our blog.

Influencer Marketing needs to be a part of your marketing strategy. Here's a few reasons why:


There are programs, vendors and other tools that can help you find certain influencers and reach out to them. However, influencer marketing can be a manual labor intensive and high resource utilization undertaking. Here's a link to an article early in 2016 where we discuss the tactic: “Influencer Marketing | 3 resources for your influencer marketing process“.

Influencer marketing focuses on individuals who are normal people giving honest opinions. Consumers are tending to look at other sources of information on a product rather than trust a celebrity in a fashionable TV commercial. The rise of technology coupled with social media has made this possible. If you make a great reliable product, this can be a cheap or even free advertisement campaign!

Small business owners realize that they can use the power of online media to market to their customers indirectly. By encouraging consumers to talk about and recommend their products online, these advertisers gain a unique advantage over their competition. Whether an influencer’s audience is small or large, an influencer can reach consumers that your brand may not be able to.

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Marisa Fritzemeier





Angel of Innovative Artistry and Design for Viral Solutions LLC


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About Lindsey Perron

As Thomas’ daughter, Lindsey was introduced to the world of sales and marketing at an early age. Curious about what her dad did, Lindsey would jump at every opportunity to help and ride along on sales calls. Always quick to take charge and lead the group—a trait that has only grown with time—Lindsey was frequently told by her parents that she was destined to be a manager or CEO of some sort. While working toward earning her bachelor’s degree in human services from the University of Wisconsin-Oshkosh, Lindsey interned with the UW Office of Equality and Affirmative Action and served on several councils, which gave her the opportunity to develop her persuasive writing skills, researching skills, problem-solving skills, project management skills, and more. After working as the lead teacher of the 4-year-old room at the local daycare center, Lindsey decided to switch gears and join the Viral Solutions team. In her position, Lindsey is able to help clients think through an end goal and reverse engineer it into the steps needed to achieve it.

When she’s not working, Lindsey loves spending time with family, be it traveling somewhere together or just hanging out at home.