Proven Methods of Boosting Customer Satisfaction

February 20, 2015 by Thomas von Ahn

Even though happy customers are the foundation of any successful business, a surprisingly small amount of companies actually know how to measure the satisfaction levels of their customers. Whether it’s through the use of surveys, monitoring the kinds of reviews and feedback you’re getting online or tracking what people are saying about your brand on social network, you have many different options to give you a good idea of your customers’ satisfaction levels.

Once you have figured out how to measure customer satisfaction, you can work on increasing it, using tactics such as:

• Being a go-to source for information. If you are able to position yourself as an expert in your field, your customers will come to you more
  

  Today, Viral Solutions’ mission is to provide its clients with the assistance needed to experience bursts of growth in their operations, and a big part of that is through the use of technology. When business owners feel overwhelmed, burnt out or unmotivated, Viral Solutions steps in to give them the tools they need to achieve new levels of success. At Viral Solutions, we help small business owners duplicate themselves – so business can be fun again!

  often for information or for your products and services. Do this through the way you market your company and through your content marketing online.

• Use live chat for instant support. Customers hate having to get forwarded through an automated telephone system. In today’s world of constant availability, they want answers right away. Therefore, live chat is one of the biggest features you can add to your website to improve the customer experience. Your customers will be much happier knowing that you can answer their questions as soon as they have them.
• Be approachable. Anyone who interacts with customers, whether it’s online, in person or over the phone, should have an approachable, friendly demeanor. Nothing kills customer satisfaction like dealing with grumpy or disinterested representatives.
• Satisfy your employees. There’s a lot of research that suggests that satisfied employees leads in turn to satisfied customers. It’s clear when people enjoy their job and when they’re just going through the motions.
• Follow through on survey results. When the results of a survey indicate that you need to change something about your company, then actually do it! Your customers have taken the opportunity to send you a message, so make sure that you actually listen to them and follow through.

Do everything possible to keep your customers happy, and they’ll keep on coming back. For more tips, reach out to us today at Viral Solutions.

Filed Under: Analytics

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.