Pinterest Pinning Tips: How to Use Pinterest for Your Business

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Use the power of inspiration to help drive your marketing with Pinterest, a social media platform that is all about picturing great ideas. If you're not already making the most of Pinterest for your business, it’s time to start.

Easy and intuitive to use, Pinterest is an ideal platform to raise awareness and drive engagement of your brand, products, and services. It’s a highly visual social media channel centered on sharing inspirational pinboards built around specific interests. It is also extremely popular and serves as a fantastic way to build interest in your company and its products and services.

Pinterest has become more than just a social media forum. It has evolved into a tool that’s ideal for both marketing and e-commerce. 

You can use eye-catching imagery to create inspirational content to attract a legion of fans from Pinterest’s 459 million monthly users—fans who’ll love your brand and be waiting to snap up your latest and greatest product or service. 

But the benefits don’t stop there…

Pinterest also offers analytical tools to target specific market segments and features to sell products through shoppable posts. Pinners can window shop to their hearts’ content before they head into your online store to buy their dream product. 

If you want to learn how to set up an account, post Pins, and use Pinterest for your business effectively, you’re in the right place. You’ll even discover how Pinterest’s extensive analytics help you monitor and improve your marketing. But first, let’s look at who loves Pinterest and why…

Who Uses Pinterest and Why

So, who uses Pinterest? Well, for a start, shoppers with money to spend. 

And the popularity continues to grow year over year.

If the thousands of five-star ratings are any indicator, users typically adore Pinterest, and many find the platform addictive.

So why does Pinterest have so many fans? 

People say they like Pinterest because everything is at their fingertips. It's quick and easy to navigate, find images, and categorize them. It’s also handy to save pins for later.

More than 60% of users are shoppers looking for new products to buy, and 97% of Pinterest searches are unbranded. Approximately 80% of weekly Pinners have discovered a new brand or product—huge if you’re not a known brand yet. People are using Pinterest for inspiration for starting projects. Some use Pinterest to convert ideas into reality, whether it’s landscaping or choosing a wedding dress. 

If reaching these people seems like a good marketing decision (and it should), then continue to find out how to use and make the most of Pinterest for your business…

Getting Started with Pinterest for Your Business

Pinterest walks you through how to sign up for a business account, set up your first board, and create your first Pins and ads. Plus, signing up for a business account is free. 

Here is an overview of what you’ll need to do…

1) Set Up Your Account.

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2)  Create a Pinterest Board. 

As a business owner using Pinterest, it is important to create pinboards related to your business. For example, if you run a candy store, it would make sense to create pinboards for various candy categories such as chocolates, bonbons, and taffy. You might also create lifestyle pinboards that would appeal to your candy-loving audience, such as vintage valentines. 

Just make sure to start with a manageable number of pinboards.

You are now ready for the fun to start—creating and uploading the first Pin to your board! 

3) Create Your Pin.

Two commercial photographers working with accessories, digital camera, laptop, and smartphone.

Pins should be visually compelling and pique the visitor's interest to learn more. After all, you want your images to be seen and shared across Pinterest. So, make sure to apply the following Pinterest pinning tips: 

Video Pins 

Videos are another great way to tell your story. And you can include video Pins by following the same steps you would use for an image. Here are a few pointers to help make sure your video is compatible with Pinterest: 

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Table outlining standard video specs on Pinterest.

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Table outlining maximum width video specs on Pinterest.

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4) Upload Your Pin

Your Pin is ready, so it’s time to visit your Business Hub and upload it. The Business Hub is where you go to create and manage your free content and advertising and see how your ads are performing. 

Click on Create a Pin in the Business Hub and either drag and drop your image or click the up arrow to upload it. Add a catchy title between 40 and 100 characters. Describe your content in up to 500 words. Try to tell a story and help the readers picture themselves thrilled at the difference the product makes to their lives. 

Here is a quick checklist:

Once you’re happy with your Pin, you can either publish it immediately or schedule it for later. You can also schedule your Pins for publication weeks in advance.

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5) Add an RSS Feed.

You can automatically create Pins from your website using an RSS feed.

6)  Add Pinterest Buttons to Your Website. 

In addition to uploading your own images to your pinboards, make sure that your website is Pin-friendly. Add a Follow button and use the Pin It button (both are available from Pinterest and most web developer add-ons) to make it easy for Pinterest users to follow your Pinterest account and pin your images directly from your website. The Pinterest Tag also allows your website to track conversions and people’s viewing habits.   

7) Claim Your Website and Social Media Accounts.

By claiming your website, Instagram, Etsy, and YouTube accounts, Pinterest will distribute your existing content and use the URLs in Pinterest. This gives your audience more places to find and follow you. Claiming the accounts will also allow you to see analytics for Pins from your social media accounts. 

The full website URL will appear at the top of your profile. Users can click on the link to be directed to your website.

To claim your account, follow these steps:

Build and Maintain Your Boards 

Now that you have pinboards and a Pin-friendly website, it’s time to get active on Pinterest! Start following other Pinterest users and working on building your following. Keep your pinboards fresh by adding new Pins daily so that followers see your new content in their streams. It may be more efficient to schedule your Pins in batches using Pinterest's scheduling tool. Additionally, be generous with repinning other people’s work, adding comments, and liking their content.

To get the most out of Pinterest for your business, consider creating a content strategy specifically for this platform. 

Other Content Options

Story Pins are a great option to make more engaging content. Use Story Pins to create dynamic, multipage stories with images that have text overlay, videos, and voiceovers. The viewer can tap or click through a series of pictures or video pages to enjoy the story. 

Here are some bonus tips for creating your Storyboard:

And don’t forget to tag your topics!

Rich Pins have special description boxes appropriate to their specialized purpose. There are five topic areas: Articles, Products, Recipes, Movies, and Places. For example, Product Pins have text windows for real-time pricing, availability, and where to buy.

Educational videos and pins are a great way to connect with your audience. Share your industry knowledge and skills with viral Pins such as how-to guides, recipes, and more. Other ideas include product reviews and tips. If you have already made videos for your website, then why not Pin them?

Infographics are another way to provide facts and figures relevant to your industry and products.

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Seasonal content sells. Ideally, put up seasonal content a month or two before the holiday or season starts so Pinners can plan and shop ahead. If you leave it too late, they will already have moved onto their next project. Every year Pinterest creates a Pinterest Predicts report that will help you plan. 

How to Make the Most of Pinterest for Your Business

Use Pinterest to Sell 

Woman researching recipes on digital tablet while leaning against the counter in her kitchen.

Since so many users look to Pinterest for inspiration before buying products, why not sell through the social media platform?

Pinterest has a Collections Pin, which allows shoppers to click on a product they like and go directly to your product page to buy the item. Tag each product with the product’s URL to drive sales. Pinners will thank you for not having to search your site.  

For vendors who meet Pinterest’s requirements, they offer the Catalogue to help businesses sell products on their websites. To qualify, you’ll need to meet their guidelines, with “a clear and easy-to-find shipping policy, refund policy, and contact details.” You’ll also have to provide a data source that lists your products and their descriptions. Pinterest recommends using an e-commerce site such as Shopify, Square, or Lengow that integrates with their system. 

Use Pinterest for Your Business Advertising

Advertising on Pinterest will help drive both online and offline sales, as well as subscriptions and contacts. 

You can either go from the Business Hub or use the Ads Manager to create, manage, and monitor ads on your mobile. You can even convert your most popular free content into ads. Pinterest claims that its ads offer 2.3 times more efficient cost per conversion than those on other social media. 

There’s only one way to find out if this is true for you!

You can target ads around keywords, interests, location, age, and other demographics. You’ll also have access to customer lists to help you target your promotional material. 

Use Pinterest for Your Business Analytics

Finally, keep an eye on your Pinterest analytics. Learn which are the most popular Pins, lead to the most engagement, and drive the most traffic to your website. Armed with that knowledge, you can duplicate your success. 

But remember, what works yesterday may not work today. Analytics will help you optimize your free content and ads continually. 

With the information below, you can test and try different versions until you find out what works best for you. Here’s a breakdown of what stats and data you can see.

Takeaway

Pinterest is a powerful tool to connect with potential customers, build awareness, drive engagement, and ultimately boost sales. So, if you’re not already using Pinterest for your business, now’s the time to start! 

Use the tips and guidance here to set up your Pinterest account, start Pinning, keep your Pin Board fresh, and regularly check your analytics to improve engagement.

 


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Filed Under: Social Media

About Lauren Zylyk

During her time working for Walt Disney World, Lauren quickly grew a social media presence on platforms, mainly through Instagram. With a Bachelor of Business Administration in Marketing paired with her passion for marketing, Lauren grew her audience even more by creating a blog and through use of other social media platforms. She loves the impact that social media has and how quickly it can get information around worldwide.
When she is not busy keeping up with the latest trends online, she can be found baking cookies in the kitchen, watching hockey, or at the gym. She loves hot yoga and trying out any new dessert recipe. She can’t cook, but she can sure bake!